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Events as a strategic marketing tool by Gerritsen and van Olderen Events as a strategic marketing tool by Gerritsen and van Olderen

  • Events as a strategic marketing tool by Gerritsen and van Olderen

  • Summary • 12 pages • 2020
  • This document is a summary of chapter 2, 8 and 9 of the book 'Events as a strategic marketing tool' written by Gerritsen and van Olderen.
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Events as a strategic marketing tool Events as a strategic marketing tool

  • Events as a strategic marketing tool

  • Summary • 9 pages • 2019
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    • Events as a strategic marketing tool summary
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Events as a strategic marketing tool by Dorothé Gerritsen and Ronald Van Olderen Events as a strategic marketing tool by Dorothé Gerritsen and Ronald Van Olderen

  • Events as a strategic marketing tool by Dorothé Gerritsen and Ronald Van Olderen

  • Summary • 21 pages • 2015
  • Summary of the book 'Events as a strategic marketing tool' by Dorothé Gerritsen and Ronald Van Olderen, chapter 1, chapter 3 and chapter 5.
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