Essentials of Global Marketing notes

This is an executive (fast and short) summary of the 9th edition from 2025. Only the key concepts from chapters 1 - 17 are discussed. All double information has been removed. This gives you the chance to understand the entire book in record time. Only what's really important.

This is an executive (fast and short) summary of the 9th edition from 2025. Only the key concepts from chapters 1 - 17 are discussed. All double information has been removed. This gives you the chance to understand the entire book in record time. Only what's really important.

Include Chapter 1- 14, exc. 10 & 13. No information left out, which makes it an extensive document, but without all the 'fluff' from the original book. Primarily based on Svend Hollensen’s Essentials of Global Marketing book (2008), slides from the Strategic International Management lectures provided by J.L.G. Engbers and existing student summaries of past years.

Big summary of chapters 1-9 plus 11 and 12 Large summary of chapters 1-9 plus 11 and 12

English summary International Marketing (The Essentials of Global Marketing) Chapters: 1 2 3.1 and 3.2 4.1 to 4.4 5.1 to 5.3 6.1 to 6.3 7 8 9 10.1 to 10.5

Complete detailed summary including figures and tables. There was a lot of work in this summary hence a slightly higher price. But then you have like a good summary. Good luck!