Wuraolaadebajo

In today's highly competitive and rapidly evolving industry, differentiating oneself and creating enduring relationships with customers are critical tasks for businesses. One of the most pressing issues is the growing consumer demand for ethical and socially responsible business practices (Kuokkanen and Sun 2019). Companies are facing increasing pressure to demonstrate a commitment to environmental and social goals in addition to financial success. This shift in consumer expectations pre...

In an era where corporate ethics are increasingly scrutinised, this dissertation explores the evolving role of Corporate Social Responsibility (CSR) in shaping consumer perceptions, trust, and brand loyalty, particularly within the digital landscape. The study responds to the growing demand for businesses to act as socially responsible entities and investigates how digital platforms influence the reception and effectiveness of CSR initiatives. The primary aim is to assess how ethical business c...