CSR and Brand Loyalty: How Ethical
Practices Influence Consumer
Behaviour in the Modern Digital Age
Dorcas Adebajo
, THE BUSINESS CONTEXT AND A RATIONALE ...................................................................................................2
A. IDENTIFY THE BUSINESS PROBLEM, CHALLENGE, OR OPPORTUNITY ............................................................................... 2
THE RESEARCH AIM AND OBJECTIVES.............................................................................................................3
A. OVERALL AIM .................................................................................................................................................... 3
B. OBJECTIVES ...................................................................................................................................................... 3
LITERATURE REVIEW ......................................................................................................................................4
RESEARCH METHODOLOGY ............................................................................................................................6
Research design ................................................................................................ Error! Bookmark not defined.
Data Collection methods ....................................................................................................................................... 6
Data analysis techniques ....................................................................................................................................... 6
B. RESEARCH PARTICIPANTS ......................................................................................................................................
6
C. ACCESSING AND ENGAGING WITH PARTICIPANTS AND ETHICAL CONSIDERATIONS .............................................................. 7
D. EXAMINING DATA TO ACHIEVE RESEARCH OBJECTIVES ............................................................................................... 7
Objective 1 ............................................................................................................................................................ 7
Objective 2 ............................................................................................................................................................ 7
Objective 3 ............................................................................................................................................................ 8
Objective 4 ............................................................................................................................................................ 8
AREAS OF CONCERN .......................................................................................................................................8
CONCLUSION..................................................................................................................................................9
REFERENCE LIST............................................................................................................................................ 10
APPENDICES ................................................................................................................................................. 13
FIGURE 1: ACADEMIC INTEGRITY COURSE ................................................................................................................. 13
FIGURE 2: GANTT CHART....................................................................................................................................... 13
1
Practices Influence Consumer
Behaviour in the Modern Digital Age
Dorcas Adebajo
, THE BUSINESS CONTEXT AND A RATIONALE ...................................................................................................2
A. IDENTIFY THE BUSINESS PROBLEM, CHALLENGE, OR OPPORTUNITY ............................................................................... 2
THE RESEARCH AIM AND OBJECTIVES.............................................................................................................3
A. OVERALL AIM .................................................................................................................................................... 3
B. OBJECTIVES ...................................................................................................................................................... 3
LITERATURE REVIEW ......................................................................................................................................4
RESEARCH METHODOLOGY ............................................................................................................................6
Research design ................................................................................................ Error! Bookmark not defined.
Data Collection methods ....................................................................................................................................... 6
Data analysis techniques ....................................................................................................................................... 6
B. RESEARCH PARTICIPANTS ......................................................................................................................................
6
C. ACCESSING AND ENGAGING WITH PARTICIPANTS AND ETHICAL CONSIDERATIONS .............................................................. 7
D. EXAMINING DATA TO ACHIEVE RESEARCH OBJECTIVES ............................................................................................... 7
Objective 1 ............................................................................................................................................................ 7
Objective 2 ............................................................................................................................................................ 7
Objective 3 ............................................................................................................................................................ 8
Objective 4 ............................................................................................................................................................ 8
AREAS OF CONCERN .......................................................................................................................................8
CONCLUSION..................................................................................................................................................9
REFERENCE LIST............................................................................................................................................ 10
APPENDICES ................................................................................................................................................. 13
FIGURE 1: ACADEMIC INTEGRITY COURSE ................................................................................................................. 13
FIGURE 2: GANTT CHART....................................................................................................................................... 13
1
