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Modules business at undefined
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Latest notes & summaries undefined • business
D1 evaluate the effectiveness
of the use of techniques in
marketing products in one
organisation
M1 compare marketing
techniques used in marketing
products in two organisations
P6 develop a coherent
marketing mix for a new
product or service.
P3 describe how a selected
organisation uses marketing
research to contribute to the
development of its marketing
plans

P4 use marketing research for
marketing planning

P5 explain how and why groups
of customers are targeted for
selected products