3.3 Decision making and marketing performance

Document 3.3.1 on Segmentation, Targeting, and Positioning outlines a strategic approach in marketing. It begins with segmentation, dividing the market into distinct groups based on consumer characteristics. Targeting follows, where specific segments are selected based on factors like profitability and competitive landscape. Finally, positioning determines how a product is perceived relative to competitors, influenced by internal strengths, market conditions, and consumer perceptions. The docume...