SOCIAL INFLUENCE
, CONFORMITY
Compliance – publicly changing one’s views while privately maintaining one’s own
Identification – adopting the views of a group both publicly and privately because you
value membership of that group
Internalisation – a real change in behaviour
Informational – the desire to be right
Normative – the desire to be liked and accepted
Jenness
- After participants discussed their answers on guessing how many beans were in
a jar, their answers converged to match a group estimate. This particularly
happened in an ambiguous situation
- This shows that informational social influence occurred where participants were
influenced by others, believing them to be more knowledgeable than themselves
Lucas et al
- There was greater conformity to incorrect answers when they were difficult
rather than when they were easier
- This shows that informational social influence occurred where participants
believed others to be more knowledgeable than themselves and desired to be
right
, CONFORMITY
Compliance – publicly changing one’s views while privately maintaining one’s own
Identification – adopting the views of a group both publicly and privately because you
value membership of that group
Internalisation – a real change in behaviour
Informational – the desire to be right
Normative – the desire to be liked and accepted
Jenness
- After participants discussed their answers on guessing how many beans were in
a jar, their answers converged to match a group estimate. This particularly
happened in an ambiguous situation
- This shows that informational social influence occurred where participants were
influenced by others, believing them to be more knowledgeable than themselves
Lucas et al
- There was greater conformity to incorrect answers when they were difficult
rather than when they were easier
- This shows that informational social influence occurred where participants
believed others to be more knowledgeable than themselves and desired to be
right
