Types conformity
*
conformity is a type of social influence that bow
describes a
person changes their attitude or
behaviour in response to
group .
pressure
* There different situations and celegorised
are
many where
people conform
psychologists have three main
types of
conformity :
7 .
Compliance
.
2 Identification
3
. Internalisation
* COMPLIANCE :
their behaviour their private beliefs
A changes public the
they act but not
-
person ,
way , .
-
Usually a short-term change and is often the result of NSI.
Eg You that like music because other like it but
privately
say you rock
people know
-
. may many you ,
you can't stand it.
* IDENTIFICATION :
A their public behaviour and their private beliefs but while
they
-
person changes ,
only are in the
presence of the group
.
-
This is
usually short-term and normally the result of NSI.
Eg A all of their flat mates however
-
. person may become regitarian because are ,
when
they are
away
from them
they est meet .
* INTERNALISATION :
A their behaviour and their
private beliefs
changes public
-
.
person
Usually long-term change and often the result of1 S1.
-
a
Eg Converting of
faith religion
-
or
. .
Explanations for conformity
> NORMATIVE SOCIAL INFLUENCE (NSl
accepted and to feel the
When a conforms to be that
they belong to
·
person group
.
Here conforms because it socially avoid social
a
person
is
rewarding or to
rejection feeling like
·
, ;
don't fit in
you
·
Normative Social Influence is essociated
usually with compliance and I dentification .
This of social influence short-ter motivated
explanation leads to
type of conformity which is
by the
·
,
desire to fit in with the majority
.
> INFORMATIONAL SOCIAL INFLUENCE (ISD
When a
conforms to
gain knowledge or because
they believe that someone else is
right:
·
person ,
·
Informational Social Influence essociated
is with internalisation.
·
This semi-permanent change in behaviour and belief is the result of a
person adopting a new belief
system , because
they genuinely believe that their beliefs are right or that the
majority are
experts:
, EVALUATION :
TYPES OF CONFORMITY
RESEARCH Support for NSl + Isl
P : One
strength for both informational socia influence (1S1) and normative social influence (NSI) is that
there is research
support for their role in
conformity
.
E :
Asch (1956) investigated if individuals would conform to the
group even when
they knew the
group
was incorrect and found 75 % of participants conformed at least once
,
with an
average of 37 %
conformity on each critical .
trial
E :
Afte the experiment ,
Asch interviewed participants to find out why they conformed and found that
some
participants conformed because
they didn't want to be
rejected by the
group (NSD) whilst
others conformed because they believed the
group was
right and
they were
wrong (151)
.
L for to
:
Therefore ,
this
study provides evidence the idea that
people will conform to the
group be right
to fit in 1S1
both and NSI explanations
or , supporting as .
INDIVIDUAL DIFFERENCES IN NSI
P individual
A limitation of the NSI explanation of
conformity is that there differences in how
:
a re
people
behave
.
E :
For example has shown that who less concerned about being liked less
,
research
people are are
a flected by NSI than those that care about
being liked ,
who are known as Affiliators .
E :
nAffiliators have a greater need for affiliation ,
a need fol being in
relationship with others and are
therefore more
likely conform ,
as found in McGhee and Teevan (1967).
L result ,
As individual differences affect and therefore how they
:
how to
a
people respond to NSI likely are
explanation of for
conform ,
which this
conformity does not account
RESEARCH SUPPORT FOR ISI
P :
One strength of 151 as an explanation of conformity is that it is
supported by research evidence
.
E :
Luces et al .
(2006) asked students to answer mathematical problems and found that
conformity
to incorrect answers was higher when the questions were difficult than when the questions were
essy
.
true students
This was most for who rated their maths ability as
poor .
E This
study therefore shows that contem in situations where they don't the
they
:
know answer as
people ,
must right
assume other people be .
1 This ISI it individuals want
therefore supports shows conform they right
:
as as to be .
INDIVIDUAL DIFFERENCES IN ISI
individual differences
P A limitation of the ISI
explanation of
conformity that there in
:
is a re
how behave
.
people
E :
Perrin and Spencer (1980) used science and
engineering students in an
experiment and found low
of
levels conformity
.
E As students fields it possible that confident
:
in
these were
experts their ,
is
they were that they were
right the that would not to for guidance
when
completing task ,
meaning they look
anybody else
On this task
:
L Therefore of limited it
ISI explanation conformity not all
:
all individuals in
,
the is as does
apply to
situations , where individual be
expert that it cannot explain fully conform
an
may an
, meaning why people .