Fact sheet on Marriott and their roles within the
Travel and tourism industry
To meet key organisational aims
The main organisational aim for the Marriott hotel is to
be the largest brand of hotels in the world as well as to
make a proftt ast year in 2017 Marriott made $22
billion which they used to purchase more hotels to help
them boost their status with the publict Another key
aim is to maximise sales and get repeat business this
is done by offering discounts, deals and loyalty cards
to their customerst Furthermore Marriott increases sales by offering a wide range
of activities customers can book to do within their hotels and resorts or even buy
as a package such as weddings, birthday parties, proms and special occasionst
Marriott also regularly check their electrical equipment to ensure it is safe and
working to reduce risk of injuriest
To provide products and services to other organisations,
for the industry and for customers
The Marriott hotel provides a variety of different products and servicest For
example, they put together different packages to suit different types of
customers which may simply just be a room with breakfast provided or it could
also be a family package which will include a conjoined room and entertainment
or they also have wedding and honey moon packages
and so ont Moreover they offer different types of rooms
to their customers such as double rooms, family rooms,
disabled rooms and single roomst By offering different
types of rooms especially disabled this shows Marriott
goes above and beyond for their customers and
therefore makes the hotels stand out from others as
Marriott caters for everyonet Marriot also offers spas,
gyms, swimming pools and bars which helps them to
attract customers and sell more products, they also have meeting rooms in their
hotels; the rooms include computers, tablets, touch boards and high quality
printers perfect for business conferences, meetings and even interviewst Finally,
Marriot promotes tourism in the local areas as they provide information on
different attractions and services and this allows them to provide services to
tourists visiting the UKt
To be responsible to stakeholders
Marriot has stakeholders and the board of directors of Marriott was voted by all
of the stakeholders who have invested into the companyt The business is a
family run business however Marriott employ managers and other employees to
Travel and tourism industry
To meet key organisational aims
The main organisational aim for the Marriott hotel is to
be the largest brand of hotels in the world as well as to
make a proftt ast year in 2017 Marriott made $22
billion which they used to purchase more hotels to help
them boost their status with the publict Another key
aim is to maximise sales and get repeat business this
is done by offering discounts, deals and loyalty cards
to their customerst Furthermore Marriott increases sales by offering a wide range
of activities customers can book to do within their hotels and resorts or even buy
as a package such as weddings, birthday parties, proms and special occasionst
Marriott also regularly check their electrical equipment to ensure it is safe and
working to reduce risk of injuriest
To provide products and services to other organisations,
for the industry and for customers
The Marriott hotel provides a variety of different products and servicest For
example, they put together different packages to suit different types of
customers which may simply just be a room with breakfast provided or it could
also be a family package which will include a conjoined room and entertainment
or they also have wedding and honey moon packages
and so ont Moreover they offer different types of rooms
to their customers such as double rooms, family rooms,
disabled rooms and single roomst By offering different
types of rooms especially disabled this shows Marriott
goes above and beyond for their customers and
therefore makes the hotels stand out from others as
Marriott caters for everyonet Marriot also offers spas,
gyms, swimming pools and bars which helps them to
attract customers and sell more products, they also have meeting rooms in their
hotels; the rooms include computers, tablets, touch boards and high quality
printers perfect for business conferences, meetings and even interviewst Finally,
Marriot promotes tourism in the local areas as they provide information on
different attractions and services and this allows them to provide services to
tourists visiting the UKt
To be responsible to stakeholders
Marriot has stakeholders and the board of directors of Marriott was voted by all
of the stakeholders who have invested into the companyt The business is a
family run business however Marriott employ managers and other employees to
