Summary Unit 1- What is Business?

Mission a shortstatementprovidingthebusiness'spurposeandintention thelongterm
for
Aims thegoalsofthecompany

Objectives targetstoachievethebusiness'smissionandaims Splitintocorporatefunctional teamandindividual

P profit P political
marketshare E economic

gg
growth 5
T
Social
technological


anti.itasi peowEC competition YnYYronmentallethical




NAME Definition Advantages Disadvantages

SOLETRADER a businessownedand limited finances
directed
bye cankeepalltheprofits
Iffsteggnthigginess relativelysmall
unlimitedliability


PARTNERSHIP a businessthathasmore moreideas hasto splitprofitequally
than e owner usually a morefinances unlimited liability
smallgroupofpeople tea setup
I less flexibilityslowerdecisio
making


PRIVATE Asmalltomedium sized full
keep control difficulttosetup
LIMITED companythatcanonly Ican
limitedliability I has limited expansion
gpo
COMPANY sell shoresto private canonlygetlimitedfindings
TD shareholders fromshareholders

PUBLIC Alargecompany which canraisecapitalfromselling canlosecontrolofthebusine
united sells itsshares onthe shares managersdecisionsmightbe
COMPANY stock market morefinances access influenced
PLLC Imoregrowthandexpansion
opportunities


forfranchisee whobuys
FRANCHISEanalreadyestablishedbusiness moreassistance lotsofrestrictions
thatsellsitsrightstoanother brandrecognition thighinitialcost
ownerandgets at backfrom lowrisk
itsprofit higherprofits

or whose's lossotfullbrandcontrol
fief
easyaccessto capital reputationcanbedamaged