Aston Martin
Appendix 1
https://www.marketingweek.com/2015/11/23/how-aston-martin-uses-product-
personalisation-in-a-luxury-market/
Appendix 2
http://www.movehut.co.uk/news/aston-martin-invests-in-gaydon-factory-growth-21895/
Appendix 3
https://www.owler.com/iaApp/163811/aston-martin-competitors?onBoardingComplete=true
Appendix 4
http://www.astonmartin.com/
Appendix 5
http://www.theverge.com/2017/2/5/14508596/aston-martins-architect-on-how-to-make-
technology-beautiful
Appendix 6
http://www.vivaasiamagazine.com/index.php/cars-boats-planes/33-automobiles/360-aston-
martin-brings-power-beauty-and-soul-to-seoul
John Lewis
Appendix 1
https://www.johnlewispartnership.co.uk/about.html
Appendix 2
https://www.johnlewis.com/customer-services/international-delivery-landingpage
Appendix 3
http://www.thisismoney.co.uk/money/markets/article-3426379/John-Lewis-seeks-super-rich-
plans-Dubai-debut-retailer-s-international-expansion-ramps-up.html
Appendix 4
http://internetretailing.net/2016/03/john-lewis-sees-fast-growth-online-and-via-mobile-but-
waitrose-ecommerce-sales-are-down/