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Complete Unit 1 2016 course Got a Distinction

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The Success Of Two Contrasting Businesses
APPLE
Apple is the most successful company in the history. Apple is not only
successful. Apple is not only the most successful company in technology, not
only the most successful company in the world but the most successful
company in the history of companies.

Apple is a for-profit, public limited company that supplies products on a large
global scale in the secondary and tertiary sector with an enormous amount of
staff. Apple is the world's largest information technology company by revenue,
the world's largest technology company by total assets, and the world's
second-largest mobile phone manufacturer. Apple has got its own operating
systems such as the OS X and iOS, and it supplies products on a global scale.

One of the reasons for its success is the innovation of technologic products
such as the iPhone smartphone, the iPad tablet computer, the Mac personal
computer, the iPod portable media player, the Apple Watch smart watch and
the Apple TV digital media player. And now, they are introducing the future of
wireless headphones.

Apple is the world's most valuable company. Apple's value as determined by its
stock price was $728.35 billion. But some experts disagree with this, saying
that Apple’s value is undervalued and it is actually 1.25 trillion dollars.

For any product that Apple creates, the people who create it have to want it
themselves, so this means that the goals of creating a new product are based
on the needs of the engineers apart from the customers. They create them for
themselves. Steve Jobs was the chief “user” of Apple products when he was
alive. All Apple’s products are based on the fact that Jobs represented the real
customer. And his engineers had to come to grips with that when designing a
product. It has to be something that they personally couldn’t live without.

Apple offers great customer service and in-store experiences. All the staff from
Apple knows every product so well, this is really a good advantage because
they can help a great variety of people. Years are moving on faster and because

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Uploaded on
January 27, 2018
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