Name: Unit 2 – Exam Part B
DISCLAIMER: If you’re going to copy and paste my work, I suggest you get a
paraphrasing tool to re-word so that you don’t get caught with plagiarism and
also shift the paragraph so it doesn’t look identical to mine and also do not
share this specific work with another classmate. Since this one is an exam, I
suggest you do the exam the night before the actual exam, what I mean is do
it at home and save it to a USB drive and then bring the USB drive to the
exam the next day, just don’t get caught by the examiner. Good luck
Introduction
For this task, I have been instructed to complete two tasks. These tasks include
preparing a Rationale and a Marketing campaign to promote a brand new food
box delivery business, as well as to produce a marketing campaign for the brand
new business called Wholly Nutritious based on the justifications of my Rationale.
This will involve me conducting both primary and secondary research that have been
researched by myself as well as the secondary research that it has been previously
gathered.
Activity 1: Rationale
Marketing Aims and Objective
Aim - The aim is that the owners of Wholly Nutritious wants to achieve an expansion
of the business as this will help the business grow in terms of making revenue and
sales and attracting customers and being well known business in the public eye.
Objectives
The business should start off by opening a social media account and gain as many
followers in the first 6 months as possible. This will therefore create a brand
awareness by grabbing people’s attention and attracting more customers to an
extent where it will lead to making sales and revenue, enough to lead an expansion
for the business which is the goal.
To create a unique product within the first 6 months as this will make the food
delivery business special and more interesting to an extent where it will lead
customers and people liking the business and wanting to always come back to
business and obtain something special that no other nearby businesses have. If
customers do like the unique product, then therefore they will want to be regular and
loyal customers and keep coming back which means the sales and revenue will be
made and will lead the business a step further to being expanded.
To attract a minimum of 500 visitors within the first 1 year of the business. This will
lead to making sales and revenue along with people giving good reviews about the
business which will make the people want to come and look at how the business. By
having these visitors, they will give their opinions and reviews about the business
which will make people read it and think about trying the products out and the
business will make sales and revenue.
Target Market
1
, Name: Unit 2 – Exam Part B
The primary target market for Wholly Nutritious would be around any mature age
(15+), this is because the people that are mature and old enough to receive delivery
service from the business. The business products are enjoyed and loved by variety
of people from the public to families and friends and that increasingly, corporates the
use of the business products for employee assessment, management training,
leadership evaluation and team building. This shows that the people that Wholly
Nutritious should be targeting more people are into the business products but don’t
know the business. However, the market can change depending on what the current
products are out presently and in the future that Wholly Nutritious puts out, this
needs to suite all people that are happy with it.
Marketing Size
Size - The United Kingdom has a Major food delivery business that are called
‘Deliveroo’. Deliveroo have approximately around 150 active businesses across the
whole of the United Kingdom. The food delivery market is estimated to exceed £1.5
billion within the UK in 2022, with sales of food boxes expected to rise at around
55% year on year. NPD (New Product Development) is forecasting the delivery
service will make up to 10% of the entire UK foodservice industry by 2022.
Approximately 26% of household are now purchasing food boxes weekly. In 2019,
the whole foodservice delivery market was worth roughly 8.5 billion British pounds,
mainly in part to the growth of online delivery models. Although phone orders still
account for many orders, the number of deliveries made online or via an app has
risen considerably.
Trends
Food boxes are the most popular among the many types of food, which is not
surprising given that many people in the UK have reduced their meat consumption
due to environmental concerns. A food box market would be the place to start for a
company like Wholly Nutritious if they wanted to take their business to the next level.
Food delivery consumers increased by 24.6 percent in 2020, nearly double the rate
of growth seen in 2019. Takeaways have become a more common occurrence
because of the pandemic, with some London residents ordering up to seven
takeaways each week.
Local and National Demographics
The population of Ipswich is 138,480 according to the Suffolk Observatory, 69,431
(50.1%) men, (69,049) women, Total population of Suffolk is 756,978 according to
2
DISCLAIMER: If you’re going to copy and paste my work, I suggest you get a
paraphrasing tool to re-word so that you don’t get caught with plagiarism and
also shift the paragraph so it doesn’t look identical to mine and also do not
share this specific work with another classmate. Since this one is an exam, I
suggest you do the exam the night before the actual exam, what I mean is do
it at home and save it to a USB drive and then bring the USB drive to the
exam the next day, just don’t get caught by the examiner. Good luck
Introduction
For this task, I have been instructed to complete two tasks. These tasks include
preparing a Rationale and a Marketing campaign to promote a brand new food
box delivery business, as well as to produce a marketing campaign for the brand
new business called Wholly Nutritious based on the justifications of my Rationale.
This will involve me conducting both primary and secondary research that have been
researched by myself as well as the secondary research that it has been previously
gathered.
Activity 1: Rationale
Marketing Aims and Objective
Aim - The aim is that the owners of Wholly Nutritious wants to achieve an expansion
of the business as this will help the business grow in terms of making revenue and
sales and attracting customers and being well known business in the public eye.
Objectives
The business should start off by opening a social media account and gain as many
followers in the first 6 months as possible. This will therefore create a brand
awareness by grabbing people’s attention and attracting more customers to an
extent where it will lead to making sales and revenue, enough to lead an expansion
for the business which is the goal.
To create a unique product within the first 6 months as this will make the food
delivery business special and more interesting to an extent where it will lead
customers and people liking the business and wanting to always come back to
business and obtain something special that no other nearby businesses have. If
customers do like the unique product, then therefore they will want to be regular and
loyal customers and keep coming back which means the sales and revenue will be
made and will lead the business a step further to being expanded.
To attract a minimum of 500 visitors within the first 1 year of the business. This will
lead to making sales and revenue along with people giving good reviews about the
business which will make the people want to come and look at how the business. By
having these visitors, they will give their opinions and reviews about the business
which will make people read it and think about trying the products out and the
business will make sales and revenue.
Target Market
1
, Name: Unit 2 – Exam Part B
The primary target market for Wholly Nutritious would be around any mature age
(15+), this is because the people that are mature and old enough to receive delivery
service from the business. The business products are enjoyed and loved by variety
of people from the public to families and friends and that increasingly, corporates the
use of the business products for employee assessment, management training,
leadership evaluation and team building. This shows that the people that Wholly
Nutritious should be targeting more people are into the business products but don’t
know the business. However, the market can change depending on what the current
products are out presently and in the future that Wholly Nutritious puts out, this
needs to suite all people that are happy with it.
Marketing Size
Size - The United Kingdom has a Major food delivery business that are called
‘Deliveroo’. Deliveroo have approximately around 150 active businesses across the
whole of the United Kingdom. The food delivery market is estimated to exceed £1.5
billion within the UK in 2022, with sales of food boxes expected to rise at around
55% year on year. NPD (New Product Development) is forecasting the delivery
service will make up to 10% of the entire UK foodservice industry by 2022.
Approximately 26% of household are now purchasing food boxes weekly. In 2019,
the whole foodservice delivery market was worth roughly 8.5 billion British pounds,
mainly in part to the growth of online delivery models. Although phone orders still
account for many orders, the number of deliveries made online or via an app has
risen considerably.
Trends
Food boxes are the most popular among the many types of food, which is not
surprising given that many people in the UK have reduced their meat consumption
due to environmental concerns. A food box market would be the place to start for a
company like Wholly Nutritious if they wanted to take their business to the next level.
Food delivery consumers increased by 24.6 percent in 2020, nearly double the rate
of growth seen in 2019. Takeaways have become a more common occurrence
because of the pandemic, with some London residents ordering up to seven
takeaways each week.
Local and National Demographics
The population of Ipswich is 138,480 according to the Suffolk Observatory, 69,431
(50.1%) men, (69,049) women, Total population of Suffolk is 756,978 according to
2
