Unit 5, Assignment 2
Unit 5, Assignment 2 .
External Factors & Cultural Differences .
This essay will be organised into two sections: part one and part two.
Part one will consist of many topics such as the external factors influencing my
selected business’s (Christopher Ward) international trade aspirations and how
business support systems allow these aspirations to be fulfilled. After this, I will
select two countries which are best suited to my business’s operations and size, and
also which I believe offers them the most international success based on these
factors. I will conclude part one by focusing on a single country of the two, justifying
why my business should choose it.
Part two will involves a discussion of the cultural differences of England/Switzerland
and said countries, followed by an analysis and evaluation of the effects of these
cultural differences.
I will base this essay on a previously used business, Christopher Ward, with their
expansive interests being in the Netherlands and France.
Part One .
External Factors on International Trade .
This is my PESTLE analysis where I go into vast detail on the six external factors
which simply cannot have a blind eye turned to it, as they partially determine the
success of international business.
Political
A political factor that influences the ambitions and aspirations of Christopher Ward
is the EU. It’s a positive factor that actually helps trade for my business as one of
their home nations are in fact in this union (Switzerland), with the two nations they
1
Unit 5, Assignment 2 .
External Factors & Cultural Differences .
This essay will be organised into two sections: part one and part two.
Part one will consist of many topics such as the external factors influencing my
selected business’s (Christopher Ward) international trade aspirations and how
business support systems allow these aspirations to be fulfilled. After this, I will
select two countries which are best suited to my business’s operations and size, and
also which I believe offers them the most international success based on these
factors. I will conclude part one by focusing on a single country of the two, justifying
why my business should choose it.
Part two will involves a discussion of the cultural differences of England/Switzerland
and said countries, followed by an analysis and evaluation of the effects of these
cultural differences.
I will base this essay on a previously used business, Christopher Ward, with their
expansive interests being in the Netherlands and France.
Part One .
External Factors on International Trade .
This is my PESTLE analysis where I go into vast detail on the six external factors
which simply cannot have a blind eye turned to it, as they partially determine the
success of international business.
Political
A political factor that influences the ambitions and aspirations of Christopher Ward
is the EU. It’s a positive factor that actually helps trade for my business as one of
their home nations are in fact in this union (Switzerland), with the two nations they
1
