SAINSBURY'S MARKETING ANALYSIS
REPORT
Marketing, Sales and Negotiation (BFA 439)
Module: Marketing, sales and negotiation (BFA439)
Executive summary
1
,This report will concentrate on the UK supermarket industry, with Sainsbury's, one of the
country's largest supermarkets, as a case study. This report emphasises the link between
Sainsbury's and some implementation and strategic planning, as well as its mission and
vision. This report also includes strategic models that depict Sainsbury's business
environment and other market situations in terms of strength and core experience. PESTLE
and SWOT analyses, as well as the marketing mix, which includes links to marketing
concepts and the company's overall goals, are among the models used. Following the
workshops, reflection on Sainsbury's sales and negotiation skills, as well as my own
personal reflection. Finally, this report discusses the strategic marketing development of
Sainsbury's, along with some recommendations, a suggested implementation plan for
putting the identified strategies into action, and a process for evaluation and monitoring.
Table of Contents
1. Introduction of Sainsburys.....................................................................................................3
2.PESTLE analysis.....................................................................................................................5
2
, 3. SWOT Analysis......................................................................................................................9
4. Marketing Mix......................................................................................................................11
5. Sales and negotiation skills applied by Sainsbury’s.............................................................15
6. Conclusion & recommendation............................................................................................16
7. References............................................................................................................................19
8. Appendices (if applicable)....................................................................................................25
1. Introduction of Sainsburys
Sainsbury's is now considered the third leading supermarket group in the United Kingdom
and one of the largest food retailers in the country. In 1869, the company opened a small
store and quickly expanded to 537 supermarkets and 276 convenience stores across the
United Kingdom, as well as Sainsbury's bank and insurance. It employs over 150 thousand
3
REPORT
Marketing, Sales and Negotiation (BFA 439)
Module: Marketing, sales and negotiation (BFA439)
Executive summary
1
,This report will concentrate on the UK supermarket industry, with Sainsbury's, one of the
country's largest supermarkets, as a case study. This report emphasises the link between
Sainsbury's and some implementation and strategic planning, as well as its mission and
vision. This report also includes strategic models that depict Sainsbury's business
environment and other market situations in terms of strength and core experience. PESTLE
and SWOT analyses, as well as the marketing mix, which includes links to marketing
concepts and the company's overall goals, are among the models used. Following the
workshops, reflection on Sainsbury's sales and negotiation skills, as well as my own
personal reflection. Finally, this report discusses the strategic marketing development of
Sainsbury's, along with some recommendations, a suggested implementation plan for
putting the identified strategies into action, and a process for evaluation and monitoring.
Table of Contents
1. Introduction of Sainsburys.....................................................................................................3
2.PESTLE analysis.....................................................................................................................5
2
, 3. SWOT Analysis......................................................................................................................9
4. Marketing Mix......................................................................................................................11
5. Sales and negotiation skills applied by Sainsbury’s.............................................................15
6. Conclusion & recommendation............................................................................................16
7. References............................................................................................................................19
8. Appendices (if applicable)....................................................................................................25
1. Introduction of Sainsburys
Sainsbury's is now considered the third leading supermarket group in the United Kingdom
and one of the largest food retailers in the country. In 1869, the company opened a small
store and quickly expanded to 537 supermarkets and 276 convenience stores across the
United Kingdom, as well as Sainsbury's bank and insurance. It employs over 150 thousand
3
