Self report techniques
Face to face interaction with another individual and results in the collection of data.
Interviews
Structured - The questions are predetermined before the interview. No alteration of the
interview.
STRENGTHS
Easily replicated - questions are standardised
Easy to analyse - answers are predictable
LIMITATIONS
Interview bias - actions may influence the respondents answers
Low reliability - if the interview behaves differently on different occasions
Unstructured - Questions are not prepared before the interview, the interviewee’s answers
guide the questions.
STRENGTHS
More detailed information - questions are tailored to specific responses and gain deeper insight
LIMITATIONS
Lacks objectivity (subjectivity) - researcher may not have enough time to reflect on what to say
More expensive - interviewer needs to be well trained
Semi-structured - mixture of structured and unstructured
STRENGTHS
Flexibility
Gain insight
LIMITATIONS
Requires a trained interviewer
Face to face interaction with another individual and results in the collection of data.
Interviews
Structured - The questions are predetermined before the interview. No alteration of the
interview.
STRENGTHS
Easily replicated - questions are standardised
Easy to analyse - answers are predictable
LIMITATIONS
Interview bias - actions may influence the respondents answers
Low reliability - if the interview behaves differently on different occasions
Unstructured - Questions are not prepared before the interview, the interviewee’s answers
guide the questions.
STRENGTHS
More detailed information - questions are tailored to specific responses and gain deeper insight
LIMITATIONS
Lacks objectivity (subjectivity) - researcher may not have enough time to reflect on what to say
More expensive - interviewer needs to be well trained
Semi-structured - mixture of structured and unstructured
STRENGTHS
Flexibility
Gain insight
LIMITATIONS
Requires a trained interviewer