Research Notes
Social media Competitors:
Tiktok: Tails.com
-100Million user, 9.2 Million in the UK. -Average 49 -Provide Online subscriptions for dog food and treats,
Minutes per day. -26% Aged 15-25. 9.3% 25-34. customers grown by 10%, Gives free trials for customers to see
-8% of accounts are for pets. These have around 75 000 how it is, attracts them, Aims to maintain customer loyalty
views at least.
Good Boy
YouTube:
-Leading Pet treat and accessories, achieved 18 million growth
-Allows you to set a budget. -35% Of UK uses YT. -One of revenue, fastest growing, used product placement and
the fastest growing platforms. – Pets make up 13.89% of promotional advertising, uses social media a lot.
the content Snapchat Ads:
Pets at Home
--319 Million users, 20.1 in the UK, spend 31 minutes per
-Largest pet food and accessory retailer in the uk, sells just
day, for a ten-Second clip it often costs 57P, £1.32
under 200milion pounds, launched a loyalty scheme with
1.5mll mwmbers
Social media Competitors:
Tiktok: Tails.com
-100Million user, 9.2 Million in the UK. -Average 49 -Provide Online subscriptions for dog food and treats,
Minutes per day. -26% Aged 15-25. 9.3% 25-34. customers grown by 10%, Gives free trials for customers to see
-8% of accounts are for pets. These have around 75 000 how it is, attracts them, Aims to maintain customer loyalty
views at least.
Good Boy
YouTube:
-Leading Pet treat and accessories, achieved 18 million growth
-Allows you to set a budget. -35% Of UK uses YT. -One of revenue, fastest growing, used product placement and
the fastest growing platforms. – Pets make up 13.89% of promotional advertising, uses social media a lot.
the content Snapchat Ads:
Pets at Home
--319 Million users, 20.1 in the UK, spend 31 minutes per
-Largest pet food and accessory retailer in the uk, sells just
day, for a ten-Second clip it often costs 57P, £1.32
under 200milion pounds, launched a loyalty scheme with
1.5mll mwmbers
