Cultural Variations
Individualist Culture- emphasizes personal independence and achievement at the expense of group
goals, resulting in a strong sense of competition.
Collectivist Culture- emphasizes family and work goals above individual needs and desires, there is a
high degree of interdependence between them.
Studies of cultural variations
1
Individualist Culture- emphasizes personal independence and achievement at the expense of group
goals, resulting in a strong sense of competition.
Collectivist Culture- emphasizes family and work goals above individual needs and desires, there is a
high degree of interdependence between them.
Studies of cultural variations
1
