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Summary Marketing campaign - Burj Al Arab

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Marketing campaign - Burj Al Arab

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PEARSON (PEARSON)
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Unit 2 - Developing a Marketing Campaign









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Study Level
BTEC
Examinator
PEARSON (PEARSON)
Subject
Business 2016 NQF
Unit
Unit 2 - Developing a Marketing Campaign
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Uploaded on
August 18, 2022
Number of pages
5
Written in
2020/2021
Type
Summary

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Mara Birsa –
Marketing research




Burj Al Arab

, The Burj Al Arab – A global
icon of Arabian luxury

The Burj Al Arab is a luxury hotel in
Dubai, “the world’s only seven-star
hotel” (The Economist 2008) and the
tallest building (321m) used as a
hotel in the world.

The Burj Al Arab is one of the most
famous hotels, it has a strong brand
and it is internationally recognized as
an emblematic image of Dubai.

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