Lecture notes
Consumer Behaviour
- Institution
- University Of Hertfordshire
- Book
- Consumer Behavior
Study notes on the entire consumer behaviour module with notes from Consumer Behaviour: Buying, Having and Being 13th Edition. Including: Unit 1: Intoduction - Chapter 1: Buying, Havign and Being -Chapter 2: Consumer and Social Wellbeing Unit 2: Decion Making -Chapter 9: Decision Making -Ch...
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