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Exam (elaborations)

Unit 1 - Exploring Business p1 p2 m1 d1

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Assignment for Unit 1 - Exploring Business p1 p2 m1 d1

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Aeryn Newman


Task 1
Organisation Waitrose Joining Jack
Introduction to the business Waitrose is in the food retail Joining Jack is a business in the
sector of the private voluntary section that is raising
business. Waitrose hope to money and awareness for
create as much profit as Duchenne Muscular Dystrophy
possible. Waitrose joined (DMD). They are trying to raise as
with John Lewis in 1937 to much money as possible to help
make Waitrose and partners people like the main boy behind
and John Lewis and partners. this, Jack, to get the treatment
www.waitrose.com they need to cure this muscle
wasting disease.
www.joiningjack.org
Aims and Objectives Waitrose aim to increase Joining Jack aims to raise
their market shares across awareness and money for as long
the next 10 years. Waitrose as possible of DMD, by this they
would also like to improve will continue to build their
their business skills, like campaign by introducing more
maximising profits and celebrity ambassadors, they
improving their organic already have 12 celebrity
range, to help them achieve ambassadors including rugby
their aim. union starts, and father and son,
www.businessays.net Andy and Owen Farrell. They will
also continue to do more
fundraisers and post around social
media to put them towards their
aim.
www.joiningjack.org
Range/Type of business Waitrose falls under the food Joining Jack is a charity as they are
and retail/supermarket raising money for DMD research
business type. This is because and treatment.
the sell food drinks and
kitchen supplies, as well as be
in partnership with John
Lewis.
Sector of business activity Waitrose is in the secondary Joining Jack is a voluntary business
and tertiary sector of the as it is raising money for a
private business. This is charity/cause and doesn’t keep
because they make some of any profit and relies on donations
their own products as well as for the store as well as donations
selling their final products. when they do fundraising events.
Business purposes Waitrose purpose is to make The purpose of Joining Jack is to
a profit and survive within its increase awareness and money for
competition. research and treatment for a
condition.
Ownership and type of Private Limited Company and N/A it’s a charity.
ownership partnership with John Lewis.
Originally founded by 3
people and currently owned
by John Lewis and Partners.

, Aeryn Newman


Size of business Waitrose has 353 Joining Jack have 12 ambassadors
supermarkets across the uk plus about 30 volunteers that help
as well as 65 convenience out with the charity events. They
stores across the UK. As well, don’t have a place to work due to
it has over 52,590 employees they raise money in aid of another
across the UK. company.
Main implications of types Because Waitrose has limited Because Joining Jack is a voluntary
of ownership including liability, only people who business, it will have to be
liabilities have shares in the company, classified as a charity and have
means that they can only lose insurance to not have to have any
what investors put into the liabilities. If not, the owner is the
business. person that pays off the liabilities.
Stakeholders- Customers Waitrose sells products that Joining Jacks customers are the
is vital to a day to day life, people who donate money
which is the main way regularly to the company. There
Waitrose effect its isn’t many benefits to the
customers. Waitrose can company apart from you have the
offer a range of discounts to chance to join in the races and
their customers including buy events that they do across the UK.
one get one half price and
one main, one side, one
dessert and a drink for £10.
Waitrose also have a My
Waitrose loyalty card. This is
where you can earn points
for vouchers for money off on
selected items you frequently
buy in your next shop.
Waitrose is online, has stores
across the UK and are in
petrol stations and services.
Stakeholders- employees Waitrose employees are Joining Jacks employees are
greatly affected by what mainly family members and
happens to the business as volunteers. These people put their
they can have shares in the time and effort into making some
business due to it being a form of money through social
LTD. They also give their media posts and doing many big
employees a loyalty card to events across the year like the
use in Waitrose and John great north run. The other people
Lewis that gives them that you would class as the stake
discounts off all products, holders are the ambassadors, like
20% off everything except Owen and Andrew Farrell, who
technology which you get raise awareness through posting
12% off those. Also, pictures with Jack, the main
employees get to have both a reason this charity exists, and
My John Lewis and My doing the joining jack symbol, in
Waitrose card to get free hot Owen’s case after every successful
drink and cake in John Lewis conversion or penalty to posts.
and also money off different
products.

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