Investigation of the staging of several events
in order to determine common success
factors.
Event 1
London Olympics 2012
The Olympic Games are a massive international multi-sport event
that takes place every four years in a different country each time. In
2005 London was chosen to be the host of the Summer Olympics
2012. In order to host the games successfully, redevelopment work
was required, which means that they had to build a brand new 2
Kilometre Olympic Park in Stratford East London. They also made
use of some already existing venues.
The success of the Olympics was due to a list of factors. The
support of the British public made a great environment for the
athletes. This helped and inspired them to put on some of their best
performances ever seen.
The Olympics marketing partners were a crucial part of the success of the games, without the
partners the Olympic Games would have ended up being a complete disaster. The partners
provided services, products, funding, people to help out and their expertise, this all
contributed to building the event. This also helped to raise awareness of the event to the
public. This will also help increase ticket sales. The merchandising program, which was highly
successful including broadcasting on all major TV channels, there was also a great
sponsorship and licensing program. This program reached 90% of the UK population.
Health and safety was a really important aspect of the success of this event. They had to look
after their workers and volunteers which was their number one priority. The event organisers
had to follow all the relevant Europe and UK Legislations and standards. This provides a safe
workplace for the people who worked on the project.
The London Olympics received an amazing reaction from all over the world. This was mainly
because of the smooth organisation, the celebration of the volunteers. The success of the
games has been put into history as a national celebration. The Olympics boosted the UK’s
economy by making £9.9 billion.
, Event 2
iPhone X product launch
The name of this iPhone X had a big role in how the product was
marketed. The iPhone X was a product from the future. They
brought the launch of this iPhone forward a few years by skipping
the iPhone 9. This had created some excitement within the iPhone
users community. The iPhone had an expensive price of £1,000, but
this did not seem this expensive for some people.
When Apple launched the new iPhone in a new location where they built a glass theatre in
Cupertino California. The theatre was named after the
founder of Apple, the Steve Jobs Theatre. The theatre had
1,000 seats and 20- foot tall glass walls, the roof was made out
of a solid silver disk to make it look like the theatre was
floating. The theatre created lots of media interest and it also
sparked a lot of discussions.
Apple used the strategy of information “leaks” in the media. Whether the leaks were accidental
or on purpose it helped to build interest in the new product. Long before the launch of the
iPhone there were thousands of forums and videos talking about the new iPhone. This had
created a massive wave of interest in the product and when the product was available to pre-
order people did not think twice about upgrading. Some people decided to move from and
google to the newest iPhone.
The iPhone X launch was Apple's largest product launch in history. New features such as face
recognition and the edge to edge screen got the public and the media talking. The iPhone X
launch was huge.
in order to determine common success
factors.
Event 1
London Olympics 2012
The Olympic Games are a massive international multi-sport event
that takes place every four years in a different country each time. In
2005 London was chosen to be the host of the Summer Olympics
2012. In order to host the games successfully, redevelopment work
was required, which means that they had to build a brand new 2
Kilometre Olympic Park in Stratford East London. They also made
use of some already existing venues.
The success of the Olympics was due to a list of factors. The
support of the British public made a great environment for the
athletes. This helped and inspired them to put on some of their best
performances ever seen.
The Olympics marketing partners were a crucial part of the success of the games, without the
partners the Olympic Games would have ended up being a complete disaster. The partners
provided services, products, funding, people to help out and their expertise, this all
contributed to building the event. This also helped to raise awareness of the event to the
public. This will also help increase ticket sales. The merchandising program, which was highly
successful including broadcasting on all major TV channels, there was also a great
sponsorship and licensing program. This program reached 90% of the UK population.
Health and safety was a really important aspect of the success of this event. They had to look
after their workers and volunteers which was their number one priority. The event organisers
had to follow all the relevant Europe and UK Legislations and standards. This provides a safe
workplace for the people who worked on the project.
The London Olympics received an amazing reaction from all over the world. This was mainly
because of the smooth organisation, the celebration of the volunteers. The success of the
games has been put into history as a national celebration. The Olympics boosted the UK’s
economy by making £9.9 billion.
, Event 2
iPhone X product launch
The name of this iPhone X had a big role in how the product was
marketed. The iPhone X was a product from the future. They
brought the launch of this iPhone forward a few years by skipping
the iPhone 9. This had created some excitement within the iPhone
users community. The iPhone had an expensive price of £1,000, but
this did not seem this expensive for some people.
When Apple launched the new iPhone in a new location where they built a glass theatre in
Cupertino California. The theatre was named after the
founder of Apple, the Steve Jobs Theatre. The theatre had
1,000 seats and 20- foot tall glass walls, the roof was made out
of a solid silver disk to make it look like the theatre was
floating. The theatre created lots of media interest and it also
sparked a lot of discussions.
Apple used the strategy of information “leaks” in the media. Whether the leaks were accidental
or on purpose it helped to build interest in the new product. Long before the launch of the
iPhone there were thousands of forums and videos talking about the new iPhone. This had
created a massive wave of interest in the product and when the product was available to pre-
order people did not think twice about upgrading. Some people decided to move from and
google to the newest iPhone.
The iPhone X launch was Apple's largest product launch in history. New features such as face
recognition and the edge to edge screen got the public and the media talking. The iPhone X
launch was huge.
