PEARSON BTEC LEVEL 3 - UNIT 17: DIGITAL MARKETING ESSAY

PEARSON BTEC LEVEL 3 - UNIT 17: DIGITAL MARKETING ESSAY. C.P6. PRODUCE AN OUTLINE FOR A DIGITAL MARKETING CAMPAIGN THAT WILL CREATE BRAND LOYALTY FOR A NEW OR EXISTING PRODUCT OR BRAND. In this assignment, I have been given a part of time employment at the brand digital marketing agency, Digital brand is a start-up digital agency specializing in website design and social media management and digital marketing and my work has been going well and I have taken on more hours over the holiday to gain more experience. Before allowing I to work more closely with clients the managing director wants to see how well I perform in developing my own digital marketing campaigns. She has asked me to produce a digital marketing campaign for a product or brand of my choice. The product I am going to be using is iPhone 11 by Apple. They are the flagship smartphones in the fourteenth generation of the iPhone, succeeding the iPhone 11 and iPhone 11 Pro Max, and were announced on October 13, 2020, with the iPhone 12 Pro being released on October 23, 2020, and the iPhone 11on November 13, 2020. The devices were unveiled alongside the iPhone 12 and iPhone 12 Mini at an Apple Special Event at Apple Park in Cupertino, California on October 13, 2020. This study source was downloaded by from CourseH on :32:16 GMT -05:00 Digital marketing campaign, is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue. The campaign ties in with the overarching goals of the organization and includes one or more digital channels in the efforts. Brand loyalty, digital loyalty enables consumers to interact with a company, obtain reward points or stickers on each buy, and redeem rewards including discounted items and discount coupons through those statements. Outlining of brand loyalty for iPhone 11,  Get their attention with an offer such as a discount coupon  Make your business trustworthy  Improve on my customer service or make my customers firs priority  Produce high quality product Objectives of the campaign for iPhone 11,  Customer retention  Lead generation  Brand awareness Observation of target segment for iPhone 11,  My targets are both female and male, adults and teenagers  I want to get the attention of people aged between 15 to any other age  I will make sure I make my product to turn all over the world such that I attract me customers Resources,  I am going to be using the social media, Instagram, Snapchat, Facebook, to advertise my new product  My budget planned is around $3,000  I will have to use 20 workers in my campaign Implementation planning and testing,  My plan is to start campaigning on the 22nd May 2021  The time will be early in the morning at 6:30am Measurement against targets,  I don’t really have measurements to take since my product doesn’t have a lot of competition. C.M3. PRODUCE A DETAILED DIGITAL MARKETING CAMPAIGN AND DEMONSTRATE HOW IT INTERGRATES INTO THE WIDER MARKETING AND PROMOTIONAL MIX FOR A NEW OR EXISTING PRODUCT OR BRAND. Marketing mix (7Ps) Promotion mix  Product  Advertising  Price  Personal selling  Place  Sale promotion  Promotion  Direct marketing This study source was downloaded by from CourseH on :32:16 GMT -05:00  Physical Evidence  Publicity  People /  Processes /  To show the objectives of the buyers of iPhone 11. I am going to be advertising on social media, radio, and televisions.  I will have to face my customers such that we talk about the amount of money my product is sold at and my investigations can me my needs, to show the objectives of customers of iPhone 11.  By communicating directly with the pre-selected customers in social media, such as Instagram and Twitter, I will be able to use direct marketing with iPhone 11 customers to inform you about product and updates on the market.  I will use promotion to inform target audience of the relative merits of the product so that it can be advertised to be sold.  To show the objective of customers of iPhone 11.I will have to meet up with different customers so that I can introduce them the product where its located.