Student Name: Amy Louisa
Riley RIL19005542 Featu
The BBC has a hierarchical structure with a wide span of control allowing it to achieve its go
communicating with a wider audience at the same time as providing regional and special int
broadcasts. The disadvantage of this structure is that internal communications go through lo
of command, resulting in a slower ability to adapt and change. However, by having local cha
such as BB1 West Middlands and BBC channel island. Also special interest channels such a
news, CBBC for children, BBC Alba (the scottish Gaelic language channel)The BBC is able
communicate directly with minority, language, and special interest groups. Therefore, the pu
value for money, which earnes The BBC their viewing and listening time.
The BBC approach is to cater for their existing audiences by providing broadcast services w
perceived by the public as being value for money (the license fee paid). It does this by const
reviewing its programme and station content. With regard to the needs of new audiences Th
great care to fund research and development into new programmes, areas of interest, and te
innovation to provide for their needs. One weakness that The BBC has is the perception in s
Riley RIL19005542 Featu
The BBC has a hierarchical structure with a wide span of control allowing it to achieve its go
communicating with a wider audience at the same time as providing regional and special int
broadcasts. The disadvantage of this structure is that internal communications go through lo
of command, resulting in a slower ability to adapt and change. However, by having local cha
such as BB1 West Middlands and BBC channel island. Also special interest channels such a
news, CBBC for children, BBC Alba (the scottish Gaelic language channel)The BBC is able
communicate directly with minority, language, and special interest groups. Therefore, the pu
value for money, which earnes The BBC their viewing and listening time.
The BBC approach is to cater for their existing audiences by providing broadcast services w
perceived by the public as being value for money (the license fee paid). It does this by const
reviewing its programme and station content. With regard to the needs of new audiences Th
great care to fund research and development into new programmes, areas of interest, and te
innovation to provide for their needs. One weakness that The BBC has is the perception in s
