>
- refine knowledge digitalparticipants norms and actions
about
, ,
Lean methods for the analysis of
>
-
digital communication
-
respond to new technologies and their implications
RQ How can and do we need to
approach digital communication
:
from communication studies perspective ?
Digital society and media linguistics
CHAPTER I
Digital Communication > new communication models see the Digital society > lives,
public not simply as consumers of preconstructed messages, relationships, culture, and
but as individuals who are shaping, sharing, refraining, sociality are affected
remixing, and co-constructing media content throughout by digital
processes
• These individuals are not isolated but act within
communities and networks, which allow them to spread,
Social structure
share, and create content well beyond their immediate
geographic proximity ↓
• DC enables new or transformed social roles and social facts' -
relationships which have the potential to change the
act in a specific
relationship between political authority, the economy, way
mass media, and the public L
Society - a group of people with different characteristics who
Operates on three
lead interconnected Jives and interact directly or indirectly as levels within a
given
social actors
↳ society
Social actors - individuals who have the capacity to shape their
world in a variety of ways by reflecting on their situation and by
the choices available to them at any given time
‘Social facts’ - the phenomena which make us act in specific
ways (language use, morals, values)
Social structures - he social institutions and patterns of
institutionalized relationships that define our society and
enable or constrict what we do daily
Social factors are part of social structures
, Social structure
d NW
macro meso micro
Y
L
>
institutions norms and
which are independent customs that
>
-
organize people into influences people's
distinct social roles everyday interactions
individuals' v
agency-
>
capacity to act independently categorization of people
and make free choices into levels of socioeconomic
N rank (based on income)
just as structures influence an individual's social structure consists of two
autonomy, they are built, maintained, and dimensions:
adapted through agency > social structures
are always reproduced or altered by agents 1) the rules implicated when social
and their practices, which are conducted systems are reproduced or altered
under certain circumstances
2) resources - symbolic and others - that
society is reproduced or transformed in people can draw upon while doing things
conscious practices through every social in society
encounter
Social Change and
Technology
• four causes for social change:
1) technology Technology I most dominant
2) social institutions theories)
3) population
4) the environment
d d
determinism Instrumentalism
L
-subsantivism Social constructivism
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