SOCIAL MEDIA STRATEGISTS SEMESTER 2 EXAM
STUDY GUIDE- COMPUTER SCIENCE.
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140 characters - Answer: When drafting the bio section of a social profile, keep in mind
that only the first ____________ will appear to customers in search engine results, so
be sure to convey the most important information first.
Keep up with competitors' content without publicly following them - Answer: Private
Twitter Lists are a great way to _________.
Call-to-Action Button - Answer: On your Facebook Page, which feature would you use
you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us.
Website Field - Answer: Instagram allows you to include clickable links in the following
area(s):
Draft your bio using the notes app on your device, then paste your formatted copy into
the bio field - Answer: Instagram doesn't offer many options for formatting your bio
within the app, but there is a workaround for adding line breaks to your bio description
to make it easier to read. Which of the following best describes this workaround?
Playlists - Answer: When optimizing your youtube page,
use_______________________ for grouping together relevant videos so viewers
progress naturally from video to video, thus generating more views through their
session.
Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced,
Time-bound). - Answer: Social media objectives should:
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
, Showcase the value of the initiatives, campaigns, and goals you have in mind for the
coming year. - Answer: When pitching your budget to decision makers, focus on
conveying two things; first, demonstrate ROI from the current year, and second:
Paid, owned, earned - Answer: Social media tactics tend to fall into 3 categories:
Paid tactics - Answer: _______________ have become increasingly important because
of the decline of organic views AND because of the overall increase in the volume of
content being published on social channels
False - Answer: Brand voice/persona should be developed after your social strategy
has been implemented for 6 months to see what kind of voice/persona occurs naturally.
Decision Tree - Answer: What element of a Crisis Management Plan defines the
process that should unfold once an issue or crisis is identified?
The level of engagement they have with their audience - Answer: You should use the 3
r's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates.
Resonance refers to ________________.
A plan for continued engagement - Answer: Brand advocacy programs should contain 4
components: program goals, criteria for selection, a plan for onboarding, and finally,
____________.
% decrease in cost per click and cost per impression - Answer: When running an
employee advocacy program, eventually you'll need to pull data to demonstrate the
program's effectiveness. Which of the following is not a common metric that program
managers will look at?
2
APPHIA - Crafted with Care and Precision for Academic Excellence.
STUDY GUIDE- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
140 characters - Answer: When drafting the bio section of a social profile, keep in mind
that only the first ____________ will appear to customers in search engine results, so
be sure to convey the most important information first.
Keep up with competitors' content without publicly following them - Answer: Private
Twitter Lists are a great way to _________.
Call-to-Action Button - Answer: On your Facebook Page, which feature would you use
you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us.
Website Field - Answer: Instagram allows you to include clickable links in the following
area(s):
Draft your bio using the notes app on your device, then paste your formatted copy into
the bio field - Answer: Instagram doesn't offer many options for formatting your bio
within the app, but there is a workaround for adding line breaks to your bio description
to make it easier to read. Which of the following best describes this workaround?
Playlists - Answer: When optimizing your youtube page,
use_______________________ for grouping together relevant videos so viewers
progress naturally from video to video, thus generating more views through their
session.
Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced,
Time-bound). - Answer: Social media objectives should:
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
, Showcase the value of the initiatives, campaigns, and goals you have in mind for the
coming year. - Answer: When pitching your budget to decision makers, focus on
conveying two things; first, demonstrate ROI from the current year, and second:
Paid, owned, earned - Answer: Social media tactics tend to fall into 3 categories:
Paid tactics - Answer: _______________ have become increasingly important because
of the decline of organic views AND because of the overall increase in the volume of
content being published on social channels
False - Answer: Brand voice/persona should be developed after your social strategy
has been implemented for 6 months to see what kind of voice/persona occurs naturally.
Decision Tree - Answer: What element of a Crisis Management Plan defines the
process that should unfold once an issue or crisis is identified?
The level of engagement they have with their audience - Answer: You should use the 3
r's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates.
Resonance refers to ________________.
A plan for continued engagement - Answer: Brand advocacy programs should contain 4
components: program goals, criteria for selection, a plan for onboarding, and finally,
____________.
% decrease in cost per click and cost per impression - Answer: When running an
employee advocacy program, eventually you'll need to pull data to demonstrate the
program's effectiveness. Which of the following is not a common metric that program
managers will look at?
2
APPHIA - Crafted with Care and Precision for Academic Excellence.
