EXAM 2
The mass media theory that claims that television promotes a worldview
that is inaccurate but that views may assume reflects real life is known
as __________.
Select one:
a. agenda setting theory
b. cultivation theory
c. uses and gratification theory
d. gatekeeping theory
e. hypodermic needle theory - ANSWERS-cultivation theory
The premise of cultivation theory is that the more one attends to
television (heavy viewers) the more distorted perspective of reality they
hold.
Select one:
a. false
b. true - ANSWERS-true
The print epoch emerged with the invention of the phonetic alphabet.
Select one:
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, MIN WU CMST 1061 LATEST
EXAM 2
a. true
b. false - ANSWERS-false
When a TV show or film incorporates the product into the storyline they
are engaging in __________.
Select one:
a. immersive product placement
b. uses and gratifications
c. product placement
d. immersive advertising
e. product agenda setting - ANSWERS-immersive advertising
Which of the following is NOT an example of mass communication?
Select one:
a. e-mailing a friend
b. film
c. books
d. television
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, MIN WU CMST 1061 LATEST
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e. blogs - ANSWERS-e-mailing a friend
A primary way that computers affect thinking is by encouraging
multitasking.
Select one:
a. true
b. false - ANSWERS-true
The telephone was invented __________.
Select one:
a. in the late 1790s
b. in the late 1920's
c. in the mid-1930s
d. in the mid-1870s - ANSWERS-in the mid-1870s
The gap between people and communities that do and do not have
access to digital technologies is called ?
Select one:
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