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Globus quiz 2 Practice exam Questions and answers past papers, Exercises of Marketing Business-to-business (B2B)

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Globus quiz 2 Practice exam Questions and answers past papers, Exercises of Marketing Business-to-business (B2B)

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Globus quiz 2 Practice exam Questions and answers past papers, Exercises
of Marketing Business-to-business (B2B)




Which one of the following is NOT a way to improve the P/Q rating of a
company's brand of multi-featured cameras - ANSWERIncreasing the number
of models in the company's line of multi-featured cameras.



Assume a company's Income Statement for a given quarter is as follows: Sales
Revenues (50,000), Production Costs (26,500), Delivery Costs (1,600),
Marketing Costs (8,500), Administrative Expenses (2,000), Operating Profit
(14,400), Net Interest (750), Income Before Taxes (13,650), Taxes (4,095), Net
Income (9,555). Based on the above data, which of the following statements
is false? - ANSWERDelivery costs are 2.8% of revenues and represent the
company's smallest cost component.



One of the benefits of pursuing a strategy of social responsibility and
corporate citizenship is - ANSWERAn enhanced image rating, provided
company spending for socially responsible activities is meaningful and is
sustained over a multi-year period.



Which of the following is NOT an action company co-managers can take to
boost a subpar ROE? - ANSWERIssue additional shares of stock and use the
proceeds to pay down the debt outstanding on the company's line of credit.

, Which one of the following actions is usually a dependable and appealing
way for managers to try to boost their company's EPS? - ANSWERAchieve a
differentiation-based competitive advantage over rivals in both the entry-
level and multi-featured camera segments that company managers are savvy
enough to sustain; as the market demand for digital cameras grows
worldwide and the company exploits its competitive advantage to win
additional sales, the profit margins from a growing sales volume of entry-
level and multi-featured digital cameras typically results in increase in EPS.



The industry-low, industry-average, and industry-high benchmarks for camera
costs and operating profits on pp. 5-6 of each issue of the GLO-BUS Statistical
Review. - ANSWERAre worth careful scrutiny by the managers of all
companies because when the benchmarking data signals that a company's
costs/operating profits for one or more of the benchmarks are clearly out-of-
line (or unappealing), managers are well advised to take corrective action in
the next decision round.



According to the depreciation rates used by the company and described in
the Production Cost Report, if a company adds 50 new workstations at a cost
of $75,000 each and also spends $10 million for an addition to its assembly
plant to accommodate the new workstations, than its annual depreciation
costs will rise by - ANSWER$550,000



Assume a company's Income Statement for a given period has the following
entries: Sales Revenues (50,000), Production Costs (26,500), Delivery Costs
(1,600), Marketing Costs (8,500), Administrative Expenses (3,000), Operating
Profit (13,400), Net Interest (750), Income Before Taxes (12,650), Taxes
(3,795), Net Income (8,855). Based on the above income statement data, the
company's operating profit margin and net profit margin are - ANSWER26.8%
and 17.7%.
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