Consumer Behavior
1st Edition
ST
UV
TEST BANK
IA
_A
Ayalla Ruvio
PP
Dawn Iacobucci
RO
────────────────────────────────────────────────────
Comprehensive Test Bank for Instructors
VE
and Students
D?
© Ayalla Ruvio & Dawn Iacobucci. All rights reserved. Reproduction or distribution without
?
permission is prohibited.
© Successbytes 2026
, Test Bank for Consumer Behavior (1st Edition)
Ayalla Ruvio & Dawn Iacobucci
PART I: INTRODUCTION – CONSUMER BEHAVIOR INSIGHTS
ST
1. Consumers are Key to a Company’s Success
2. Consumers’ Insights as Drivers of Marketing Strategies
3. How (and Why) to Listen to Consumers
UV
PART II: CONSUMER BUYING PROCESS
4. How Consumers Make Decisions
5. Post-Purchase Behavior
6. The Irrational Consumer: Biases and Situational Effects on Consumers’
IA
Decision-Making
PART III: UNVEILING THE BLACK BOX OF THE CONSUMER
_A
BUYING PROCESS
7. Consumer Motivation and Emotions
8. Consumer Personality and Self-Concept
9. Learning and Memory
PP
10. Consumer Attitude Formation and Change
11. Consumers’ Perception
12. Consumers’ Social and Cultural Context
RO
PART IV: DIVERSE PERSPECTIVES THAT COMPRISE US ALL
13. The Global Consumer
14. Social Media
15. Do Good Consumption
VE
D?
?
© Successbytes 2026
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
ST
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
e. Consumption behavior
UV
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
IA
e. search; acquisition; disposal
3. Which of the following is NOT a way of acquisition?
a. Renting
_A
b. Trading
c. Sharing
d. Gifting
e. All are ways of acquisition
PP
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
b. Exchange insights
c. Consumer insights
d. Market behavior
RO
e. Market insights
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
VE
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
D?
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
?
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
ST
c. internal; external
d. external; internal
e. extrinsic; intrinsic
UV
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
b. Social media
c. Culture
d. Personality
IA
e. Colleagues
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
_A
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
PP
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
a. College students
b. Graduating high school students
c. Parents
RO
d. Senior citizens
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
VE
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
D?
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
?
d. purchaser; provider
e. consumer; retailer
1st Edition
ST
UV
TEST BANK
IA
_A
Ayalla Ruvio
PP
Dawn Iacobucci
RO
────────────────────────────────────────────────────
Comprehensive Test Bank for Instructors
VE
and Students
D?
© Ayalla Ruvio & Dawn Iacobucci. All rights reserved. Reproduction or distribution without
?
permission is prohibited.
© Successbytes 2026
, Test Bank for Consumer Behavior (1st Edition)
Ayalla Ruvio & Dawn Iacobucci
PART I: INTRODUCTION – CONSUMER BEHAVIOR INSIGHTS
ST
1. Consumers are Key to a Company’s Success
2. Consumers’ Insights as Drivers of Marketing Strategies
3. How (and Why) to Listen to Consumers
UV
PART II: CONSUMER BUYING PROCESS
4. How Consumers Make Decisions
5. Post-Purchase Behavior
6. The Irrational Consumer: Biases and Situational Effects on Consumers’
IA
Decision-Making
PART III: UNVEILING THE BLACK BOX OF THE CONSUMER
_A
BUYING PROCESS
7. Consumer Motivation and Emotions
8. Consumer Personality and Self-Concept
9. Learning and Memory
PP
10. Consumer Attitude Formation and Change
11. Consumers’ Perception
12. Consumers’ Social and Cultural Context
RO
PART IV: DIVERSE PERSPECTIVES THAT COMPRISE US ALL
13. The Global Consumer
14. Social Media
15. Do Good Consumption
VE
D?
?
© Successbytes 2026
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
ST
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
e. Consumption behavior
UV
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
IA
e. search; acquisition; disposal
3. Which of the following is NOT a way of acquisition?
a. Renting
_A
b. Trading
c. Sharing
d. Gifting
e. All are ways of acquisition
PP
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
b. Exchange insights
c. Consumer insights
d. Market behavior
RO
e. Market insights
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
VE
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
D?
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
?
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
ST
c. internal; external
d. external; internal
e. extrinsic; intrinsic
UV
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
b. Social media
c. Culture
d. Personality
IA
e. Colleagues
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
_A
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
PP
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
a. College students
b. Graduating high school students
c. Parents
RO
d. Senior citizens
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
VE
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
D?
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
?
d. purchaser; provider
e. consumer; retailer
