AND ANSWERS GRADED A+ 2025-
2026 UPDATED.
mass media - Answer Technology that allows individuals to communicate efficiently with a
large group and over distances.
Where did students get their news according to the student survey? - Answer Democrats:
Newspapers (0)
internet (89)
Television (8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
In political science, we are primarily concerned with __________ because it informs us as
citizens. - Answer information media
controlled media - Answer Candidates control the content of the message.
controlled media example - Answer Campaign commercials or rallies.
Types of Advertisements (controlled media) - Answer Positive (self praise)
Negative (attacks/criticism of opponent)
, Who did political ads start with? - Answer Eisenhower in 1952
They tended to be short and sold candidate-like products.
first negative ad - Answer Daisy girl ad
Why do candidates attack even though we are generally against negativity? - Answer Out of
fear (there's more attacks in a close race); because they work (tend to be more remembered)
What do you do if you're attacked? - Answer Counterattack on the same issue (ex. red phone
ad from 2008).
What did the bipartisan campaign reform act of 2002 do? - Answer Tried to limit negative
attack advertisements but didn't work
Other groups stepped up the efforts to provide these attack ads
uncontrolled media - Answer Candidates have less control over the content
uncontrolled media examples - Answer Debates & News coverage
When did debates first occur? - Answer In the presidential general election in 1960 with
Nixon V. Kennedy. Next ones didn't occur until 1976 and since then we've had at least one every
election.
characteristics of media coverage of politics - Answer - Horse-race coverage (a sporting
event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
horse-race coverage - Answer Sporting event