MGMT 640 EXAM 1 – VERIFIED
QUESTIONS WITH CORRECT
ANSWERS (2025–2026)
Creativity - CORRECT ANSWERS-• A mental
process that results in the creation of
new/novel ideas that have value
,• One of the most important factors in
establishing and maintaining a competitive
advantage
• Key building block for innovation
Innovation - CORRECT ANSWERS-• An
outcome of the creative process and
involves identifying and implementing a
new idea (product, process, or service)
• Creativity + Exploitation
• The basis on which an entrepreneurial
business is built, but the act of
entrepreneurship is only one way of
bringing it to the marketplace
,2 Conflicting Views Regarding the Origins of
Creativity - CORRECT ANSWERS-• Genius
View
• Behaviorist View
Genius View - CORRECT ANSWERS-[2
Conflicting Views Regarding the Origins of
Creativity]
• Proposes that creativity is the domain of
geniuses, such as Leonardo da Vinci or
Einstein
• Largely a product of genetics
• Essentially ignores environmental
influences
• Organizations that focus only on trapping
this kind of creativity are ignoring the
, significant imaginative thought/potential
that is present in all people
Behaviorist View - CORRECT ANSWERS-[2
Conflicting Views Regarding the Origins of
Creativity]
• Proposes that creativity is "the universal
heritage of every human being," and like
any skill, it can be developed
• Creativity is the domain of all people
rather than being possessed by the lone
genius
• All people have the potential to
contribute to creative concepts if provided
with the correct environment and training
QUESTIONS WITH CORRECT
ANSWERS (2025–2026)
Creativity - CORRECT ANSWERS-• A mental
process that results in the creation of
new/novel ideas that have value
,• One of the most important factors in
establishing and maintaining a competitive
advantage
• Key building block for innovation
Innovation - CORRECT ANSWERS-• An
outcome of the creative process and
involves identifying and implementing a
new idea (product, process, or service)
• Creativity + Exploitation
• The basis on which an entrepreneurial
business is built, but the act of
entrepreneurship is only one way of
bringing it to the marketplace
,2 Conflicting Views Regarding the Origins of
Creativity - CORRECT ANSWERS-• Genius
View
• Behaviorist View
Genius View - CORRECT ANSWERS-[2
Conflicting Views Regarding the Origins of
Creativity]
• Proposes that creativity is the domain of
geniuses, such as Leonardo da Vinci or
Einstein
• Largely a product of genetics
• Essentially ignores environmental
influences
• Organizations that focus only on trapping
this kind of creativity are ignoring the
, significant imaginative thought/potential
that is present in all people
Behaviorist View - CORRECT ANSWERS-[2
Conflicting Views Regarding the Origins of
Creativity]
• Proposes that creativity is "the universal
heritage of every human being," and like
any skill, it can be developed
• Creativity is the domain of all people
rather than being possessed by the lone
genius
• All people have the potential to
contribute to creative concepts if provided
with the correct environment and training