Strategic MGMT - Chapter 4 EXAM QUESTIONS
WITH CORRECT ANSWERS
Save
Terms in this set (51)
Religious beliefs are an C
example of customer
segmentation by ______
factors.
a. demographic
b. socioeconomic
c. psychological
d. geographic
,A flexible manufacturing D
system is
a. based on the use of
temporary and part-time
employees as well as
outsourcing.
b. a system that identifies
"the one best way" to
produce each product in
the company's line.
c. based on a 360-degree
view of the company's
relationships with
customers.
d. a computer-controlled
process that is used to
produce a variety of
products in moderate,
flexible quantities with
minimal human
intervention.
,Walmart went against D
business-level strategy
and made changes to
attract upscale customers.
These changes had which
of the following results?
a. attracted significant
numbers of new
customers.
b. Family Dollar, Dollar
Tree, and Dollar General
all experienced losses in
sales as many of their
customers went to
Walmart.
c. It strengthened
Walmart's position against
rivals such as Dollar Stores
and Amazon.
d. It made Walmart
vulnerable to Dollar Store
and Amazon.
, An interior decorator has A
moved his business from
Los Angeles to St. Paul,
Minnesota, because his
spouse's company
transferred her to St. Paul.
The decorator is
distressed because the
customers in his target
market have, in his words,
"banal and bourgeois
taste." What is the
decorator's problem?
a. The decorator does not
understand that customer
needs are neither right nor
wrong, good nor bad.
b. The decorator is highly
affiliated with the new
target market and
understands how he can
create value for it.
c. The decorator should
choose a strategy of cost
leadership in this
environment.
d. The decorator has no
core competencies that
will transfer to his new
geographic market.
WITH CORRECT ANSWERS
Save
Terms in this set (51)
Religious beliefs are an C
example of customer
segmentation by ______
factors.
a. demographic
b. socioeconomic
c. psychological
d. geographic
,A flexible manufacturing D
system is
a. based on the use of
temporary and part-time
employees as well as
outsourcing.
b. a system that identifies
"the one best way" to
produce each product in
the company's line.
c. based on a 360-degree
view of the company's
relationships with
customers.
d. a computer-controlled
process that is used to
produce a variety of
products in moderate,
flexible quantities with
minimal human
intervention.
,Walmart went against D
business-level strategy
and made changes to
attract upscale customers.
These changes had which
of the following results?
a. attracted significant
numbers of new
customers.
b. Family Dollar, Dollar
Tree, and Dollar General
all experienced losses in
sales as many of their
customers went to
Walmart.
c. It strengthened
Walmart's position against
rivals such as Dollar Stores
and Amazon.
d. It made Walmart
vulnerable to Dollar Store
and Amazon.
, An interior decorator has A
moved his business from
Los Angeles to St. Paul,
Minnesota, because his
spouse's company
transferred her to St. Paul.
The decorator is
distressed because the
customers in his target
market have, in his words,
"banal and bourgeois
taste." What is the
decorator's problem?
a. The decorator does not
understand that customer
needs are neither right nor
wrong, good nor bad.
b. The decorator is highly
affiliated with the new
target market and
understands how he can
create value for it.
c. The decorator should
choose a strategy of cost
leadership in this
environment.
d. The decorator has no
core competencies that
will transfer to his new
geographic market.
