,
, 3
Do not write
outside the
0 3 Which of the following options should a business choose to improve its gross profit box
margin?
[1 mark]
A Ask the owner of the building for a reduction in the rent paid for the
head office.
B Increase the selling price of each product by £25.
C Offer customers a discount for making payment within 14 days.
D Sell some non-current assets that were bought for £90 000 in 2024.
0 4 Originally a business targeted its marketing towards male customers. It decides to change
its focus to those customers who have the highest frequency of purchases.
This is a change from:
[1 mark]
A behavioural segmentation to income segmentation.
B demographic segmentation to behavioural segmentation.
C demographic segmentation to income segmentation.
D geographic segmentation to behavioural segmentation.
0 5 The table below provides data on XYZ plc’s four factories.
XYZ plc aims to achieve a minimum labour productivity of 3 units per employee and unit
costs below £5.
Which of its factories achieves both aims?
[1 mark]
Number of Total cost
Factory Output
employees £
A Factory A 25 100 550
B Factory B 40 100 600
C Factory C 50 200 800
D Factory D 100 200 1200
Turn over ►
*03*
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IB/G/Jun25/7131/1
, 3
Do not write
outside the
0 3 Which of the following options should a business choose to improve its gross profit box
margin?
[1 mark]
A Ask the owner of the building for a reduction in the rent paid for the
head office.
B Increase the selling price of each product by £25.
C Offer customers a discount for making payment within 14 days.
D Sell some non-current assets that were bought for £90 000 in 2024.
0 4 Originally a business targeted its marketing towards male customers. It decides to change
its focus to those customers who have the highest frequency of purchases.
This is a change from:
[1 mark]
A behavioural segmentation to income segmentation.
B demographic segmentation to behavioural segmentation.
C demographic segmentation to income segmentation.
D geographic segmentation to behavioural segmentation.
0 5 The table below provides data on XYZ plc’s four factories.
XYZ plc aims to achieve a minimum labour productivity of 3 units per employee and unit
costs below £5.
Which of its factories achieves both aims?
[1 mark]
Number of Total cost
Factory Output
employees £
A Factory A 25 100 550
B Factory B 40 100 600
C Factory C 50 200 800
D Factory D 100 200 1200
Turn over ►
*03*
lock in and max out: tyrionpapers.com for more: tyrionpapers.com
IB/G/Jun25/7131/1
