Marketing Strategy, Text and Cases, 6th Edition Exam with Correct Answers

Marketing Strategy, Text and Cases, 6th Edition
Exam with Correct Answers

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Terms in this set (15)


Each of the following is a c. examine issues from the perspective of other
directive for a productive functional areas
SWOT analysis EXCEPT:
a. search extensively for
competitors
b. stay focused
c. examine issues from the
perspective of other
functional areas
d. collaborate with other
functional areas
e. separate internal and
external issues

, A firm may possess many b. they are useful in satisfying customers' needs.
strengths; however, those
strengths are not really
meaningful unless:
a. the firm has the financial
resources to take
advantage of them.
b. they are useful in
satisfying customers'
needs.
c. they are not
counteracted by the firm's
weaknesses.
d. no competing firm
possesses the same
strengths.
e. the firm's employees
understand how to take
advantage of them.

Which competitive e. product leadership
advantage strategy is
associated with core
competencies in basic or
applied research and
excellent marketing skills?
a. customer intimacy
b. operational excellence
c. implementation
proficiency
d. price leadership
e. product leadership