Marketing Management: Global Edition Overview
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Terms in this set (346)
Philip Kotler Leading authority on marketing and author.
Professor specializing in marketing and brand
Kevin Lane Keller
management.
Strategic approach to marketing activities and
Marketing Management
decisions.
S. C. Johnson & Son Title held by Kotler at Northwestern University.
Distinguished Professor
Kellogg School of Northwestern University's business school.
Management
Ph.D. at MIT Kotler's doctoral degree in economics.
Postdoctoral work Advanced research after obtaining a Ph.D.
Principles of Marketing Co-authored textbook by Kotler.
Marketing Models Book by Kotler on marketing frameworks.
Alpha Kappa Psi award Award for best article in Journal of Marketing.
American Marketing Professional association for marketing practitioners.
Association
Distinguished Marketing Honor awarded to Kotler in 1985.
Educator Award
Marketing Hall of Fame Induction received by Kotler in 2014.
, E. B. Osborn Professor Title held by Keller at Dartmouth College.
Tuck School of Business Dartmouth College's business school.
MBA courses Graduate-level courses taught by Keller.
Strategic brand Focus on building and maintaining brand equity.
management
Honorary doctoral Awards received by Kotler from various universities.
degrees
Professional advising companies on marketing
Consultant
strategies.
Global marketing Potential for marketing across international borders.
opportunities
Marketing strategy Plan for achieving marketing objectives.
Marketing organization Structure and processes for marketing functions.
International marketing Marketing across different countries and cultures.
Marketing Excellence Award given by European marketing association.
Prize
Recognizes contributions to marketing for social
William L. Wilkie Award
good.
Sheth Foundation Medal Award for exceptional marketing scholarship.
150 articles Total publications by Kotler in leading journals.
Marketing for Nonprofit Best-selling book by Kotler in specialized marketing.
Organizations
Harvard Business Review Prestigious journal where Kotler published articles.
Strategic Brand Developing and maintaining brand equity and
Management positioning.
Consumer Behavior Study of how consumers make purchasing decisions.
Brand Equity Value added to a product by its brand name.
Marketing Strategy Long-term plan for achieving marketing objectives.
Questions and Answers
Save
Terms in this set (346)
Philip Kotler Leading authority on marketing and author.
Professor specializing in marketing and brand
Kevin Lane Keller
management.
Strategic approach to marketing activities and
Marketing Management
decisions.
S. C. Johnson & Son Title held by Kotler at Northwestern University.
Distinguished Professor
Kellogg School of Northwestern University's business school.
Management
Ph.D. at MIT Kotler's doctoral degree in economics.
Postdoctoral work Advanced research after obtaining a Ph.D.
Principles of Marketing Co-authored textbook by Kotler.
Marketing Models Book by Kotler on marketing frameworks.
Alpha Kappa Psi award Award for best article in Journal of Marketing.
American Marketing Professional association for marketing practitioners.
Association
Distinguished Marketing Honor awarded to Kotler in 1985.
Educator Award
Marketing Hall of Fame Induction received by Kotler in 2014.
, E. B. Osborn Professor Title held by Keller at Dartmouth College.
Tuck School of Business Dartmouth College's business school.
MBA courses Graduate-level courses taught by Keller.
Strategic brand Focus on building and maintaining brand equity.
management
Honorary doctoral Awards received by Kotler from various universities.
degrees
Professional advising companies on marketing
Consultant
strategies.
Global marketing Potential for marketing across international borders.
opportunities
Marketing strategy Plan for achieving marketing objectives.
Marketing organization Structure and processes for marketing functions.
International marketing Marketing across different countries and cultures.
Marketing Excellence Award given by European marketing association.
Prize
Recognizes contributions to marketing for social
William L. Wilkie Award
good.
Sheth Foundation Medal Award for exceptional marketing scholarship.
150 articles Total publications by Kotler in leading journals.
Marketing for Nonprofit Best-selling book by Kotler in specialized marketing.
Organizations
Harvard Business Review Prestigious journal where Kotler published articles.
Strategic Brand Developing and maintaining brand equity and
Management positioning.
Consumer Behavior Study of how consumers make purchasing decisions.
Brand Equity Value added to a product by its brand name.
Marketing Strategy Long-term plan for achieving marketing objectives.
