Chapter 14 Retailing Test Questions
100% Well Answered 2025-2026
Edition.
Hakim owns a beauty supply retail store that specializes in natural hair care products. Which of
the following is true regarding the role of retail operations in the United States economy? -
Answer A majority of retail operations are small businesses like Hakim's.
A majority of retail operations are small businesses like Hakim's. (14-1)
Hagan Automotive is owned by Sarah and David Hagan. It specializes in used, imported
automobiles such as Audi, BMW, Mercedes, Porsche, and Volkswagen. Sarah is the office
manager, and David is responsible for managing the sales force and purchasing vehicles to be
sold by the company. Hagan Automotive is classified as a(n) _______ retail business. - Answer
independent
Hagan Automotive is an independent retail business that is owned by a person and not
operated as part of a larger network. (14-2)
Rosa recently opened a Kumon Math & Reading Center in her city. She paid $70,000 for the
right to use the Kumon name and to have access to business and marketing materials. Rosa is
excited about being her own boss and believes the upfront investment and monthly royalty fees
will help her business succeed. Rosa's Kumon Math & Reading Center is classified as a(n)
_______ retail business. - Answer franchise
A franchise is a retail business for which the operator is granted a license to operate and sell a
product under the brand name of a larger supporting organizational structure. (14-2)
Fabian has a specialty wine, liquor, and imported cheese store. He hosts weekly wine tastings,
and his customers appreciate his extensive selection of wines from around the globe. Fabian has
cultivated relationships with wine distributors, and he is often the only retail outlet in town to
carry specific wine labels. As a specialty retail store, Fabian's selection of wine is _______. -
Answer deep
Specialty stores like Fabian's usually carry narrow product lines that are very deep. (14-2)
, A drugstore primarily provides pharmacy-related products and services but many also carry an
extensive selection of cosmetics, health and beauty aids, greeting cards, and some food items.
(14-2)
Nanami stopped at Casey's to buy gasoline for her car. She also needed bread and milk, so she
picked those items up after she filled her car with gas. Casey's can be categorized as a _______.
- Answer convenience store
A convenience store resembles a miniature supermarket but carries a much more limited line of
high-turnover convenience goods. (14-2)
Ama recently became a consultant with Norwex, a company selling chemical-free cleaning
products and microfiber cloths that are used with water. She is an independent contractor and
receives commissions from her sales. Ama typically makes presentations to women in the home
of a hostess who invites her friends to sample Norwex products. What type of nonstore retailing
is Ama using to sell Norwex products? - Answer Direct retailing
Direct retailing representatives sell products door to door, in offices, or at in-home sales parties.
(14-3)
Alberto is an inside sales representative with Windows & More. Alberto works from 3 p.m. to 9
p.m. and contacts potential customers via telephone at their homes. He begins his call by asking
whether the person owns her home and whether she would like to consider energy-efficient
windows or siding. Alberto is using _______, a type of nonstore retailing. - Answer
telemarketing
Telemarketing is a form of direct marketing that employs outbound and inbound telephone
contacts to sell directly to consumers. (14-3)
Iben is a frequent traveler and recently visited the Atlanta airport on his way to California. He
noticed a beverage machine at which he could purchase a specialty coffee, tea, or hot chocolate
beverage. Iben was able to use his credit card, but the machine also accepted cash payments.
This is an example of _____, a form of nonstore retailing. - Answer automatic vending
Automatic vending is the use of machines to offer goods for sale. (14-3)
Tuesday Morning is a chain retail operation specializing in close-out and discounted name-brand
100% Well Answered 2025-2026
Edition.
Hakim owns a beauty supply retail store that specializes in natural hair care products. Which of
the following is true regarding the role of retail operations in the United States economy? -
Answer A majority of retail operations are small businesses like Hakim's.
A majority of retail operations are small businesses like Hakim's. (14-1)
Hagan Automotive is owned by Sarah and David Hagan. It specializes in used, imported
automobiles such as Audi, BMW, Mercedes, Porsche, and Volkswagen. Sarah is the office
manager, and David is responsible for managing the sales force and purchasing vehicles to be
sold by the company. Hagan Automotive is classified as a(n) _______ retail business. - Answer
independent
Hagan Automotive is an independent retail business that is owned by a person and not
operated as part of a larger network. (14-2)
Rosa recently opened a Kumon Math & Reading Center in her city. She paid $70,000 for the
right to use the Kumon name and to have access to business and marketing materials. Rosa is
excited about being her own boss and believes the upfront investment and monthly royalty fees
will help her business succeed. Rosa's Kumon Math & Reading Center is classified as a(n)
_______ retail business. - Answer franchise
A franchise is a retail business for which the operator is granted a license to operate and sell a
product under the brand name of a larger supporting organizational structure. (14-2)
Fabian has a specialty wine, liquor, and imported cheese store. He hosts weekly wine tastings,
and his customers appreciate his extensive selection of wines from around the globe. Fabian has
cultivated relationships with wine distributors, and he is often the only retail outlet in town to
carry specific wine labels. As a specialty retail store, Fabian's selection of wine is _______. -
Answer deep
Specialty stores like Fabian's usually carry narrow product lines that are very deep. (14-2)
, A drugstore primarily provides pharmacy-related products and services but many also carry an
extensive selection of cosmetics, health and beauty aids, greeting cards, and some food items.
(14-2)
Nanami stopped at Casey's to buy gasoline for her car. She also needed bread and milk, so she
picked those items up after she filled her car with gas. Casey's can be categorized as a _______.
- Answer convenience store
A convenience store resembles a miniature supermarket but carries a much more limited line of
high-turnover convenience goods. (14-2)
Ama recently became a consultant with Norwex, a company selling chemical-free cleaning
products and microfiber cloths that are used with water. She is an independent contractor and
receives commissions from her sales. Ama typically makes presentations to women in the home
of a hostess who invites her friends to sample Norwex products. What type of nonstore retailing
is Ama using to sell Norwex products? - Answer Direct retailing
Direct retailing representatives sell products door to door, in offices, or at in-home sales parties.
(14-3)
Alberto is an inside sales representative with Windows & More. Alberto works from 3 p.m. to 9
p.m. and contacts potential customers via telephone at their homes. He begins his call by asking
whether the person owns her home and whether she would like to consider energy-efficient
windows or siding. Alberto is using _______, a type of nonstore retailing. - Answer
telemarketing
Telemarketing is a form of direct marketing that employs outbound and inbound telephone
contacts to sell directly to consumers. (14-3)
Iben is a frequent traveler and recently visited the Atlanta airport on his way to California. He
noticed a beverage machine at which he could purchase a specialty coffee, tea, or hot chocolate
beverage. Iben was able to use his credit card, but the machine also accepted cash payments.
This is an example of _____, a form of nonstore retailing. - Answer automatic vending
Automatic vending is the use of machines to offer goods for sale. (14-3)
Tuesday Morning is a chain retail operation specializing in close-out and discounted name-brand
