Economic Development ... - correct answers is the increase in the economic well-being, quality of life,
and general welfare of a nation's people.
National Production - correct answers Marketers often use GDP per capita and GNP per capita to
determine if a country's population is wealthy enough to begin purchasing their products.
Gross Domestic Product - correct answers GDP is a measure of the goods and services produced in a
country in a specific time period (e.g., quarter, year, etc.)
Gross National Product - correct answers GNP is a measure of the goods and services produced by
residents of a country in a specific time period (e.g., quarter, year, etc.)
GDP or GNP per capita - correct answers A nation's GDP or GNP divided by its population.
Drawbacks - correct answers Although GDP per capita and GNP per capita are popular measures, they
have several drawbacks.
PPP & HDI - correct answers Purchasing Power is the value of goods and services that can be purchased
with one unit of a country's currency.
Economic Transition - correct answers Process by which a nation changes its fundamental economic
organization and creates new free-market institutions.
Economic transition typically involves - correct answers Stabilizing the economy, reducing budget
deficits, and expanding credit availability.
Political Risk... - correct answers is the likelihood that a society will undergo political change that
negatively affects local business activity.
, Lobbying - correct answers Bribery (US Foreign Corrupt Practices Act 1977)
International Relations - correct answers Although it is governments that are directly responsible for
managing international relations, the actions of businesses can cause relations to improve or worsen. In
the big picture, managers play a key role in economic development.
Market and Site Screening Process - correct answers Managers are concerned with two important issues
when examining potential new markets and new sites for operations.
Step 1 (Identify Basic Appeal) - correct answers Markets and sites that don't meet a company's
requirements for basic demand or resource availability in this step are removed from further
consideration.
Transportation costs (logistics) & country image. - correct answers Step 3 (Measure Market or Site
Potential)
Data readily available - correct answers Necessary to forecast market demand (product's income
elasticity)
Emerging markets - correct answers Biggest emerging markets are more important today than ever
Market Potential Indicators - correct answers Market size, market growth rate, market intensity, market
consumption capacity, commercial infrastructure, economic freedom, market receptivity, and country
risk.
Local infrastructure - correct answers Roads, bridges, airports, seaports, telecommunication systems,
etc.
Competitor Analysis - correct answers Number of competitors in each market (domestic & international)
Market share of each competitor - correct answers Whether each competitor's product appeals to a
small market segment or has mass appeal