MGT 6311 FINAL EXAM STUDY GUIDE
QUESTIONS WITH 100% CORRECT
ANSWERS
\Q\.YouTube is the ____ most visited site on the internet - ANSWER-✔2nd
\Q\._____ of all adults use YouTube - ANSWER-✔74% or roughly 3/4
\Q\.____% of B2B decision makers use YouTube to research purchase - ANSWER-✔51%
\Q\.___% of all videos published are _______ long - ANSWER-✔56%; less than 2 minutes
\Q\.4 most common video types - ANSWER-✔1. Explainers
2. Product Demos
3. How-To
4. Testimonials
\Q\.___% of Facebook videos are watched without ___________ - ANSWER-✔85%; Sound
\Q\.____ million users visit FB video platform every day - ANSWER-✔75
\Q\.___% of IG users watch buy a product from a video ad - ANSWER-✔72
\Q\.___% view rate from LinkedIn video campaigns - ANSWER-✔82
,\Q\.A view is considered a view on FB when _____________________ - ANSWER-✔it runs for at
least 3 seconds
\Q\.When a marketer includes a video in an email, CTR increases _____% - ANSWER-✔200-300
\Q\.Generally, including videos have a roughly ____% increase on CVR - ANSWER-✔100
\Q\.___% of all consumer web traffic will be videos - ANSWER-✔80
\Q\.___% of consumers indicate that they're willing to share videos with their friends and peers
- ANSWER-✔83
\Q\.___% of the US internet audience watches online videos - ANSWER-✔85
\Q\.Business Goal for Using Online Video - ANSWER-✔Communication - powerful medium,
building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
\Q\.___% of consumers would prefer watching a video to solve product related problems as
opposed to dealing with a person - ANSWER-✔68
\Q\.___% of millennials find video helpful for comparison shopping - ANSWER-✔74
, \Q\.___% of consumers state that video increases the chance they'll purchase a product via
mobile - ANSWER-✔40
\Q\.Video Content Tips - ANSWER-✔1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
\Q\.Onsite Video - ANSWER-✔Use of video on company's website instead of YouTube, Social
Media
\Q\.Why Onsite Video? - ANSWER-✔Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
\Q\.Best Practices for Onsite Video - ANSWER-✔Providing Control - Stop, Pause, Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
\Q\.VSEO - ANSWER-✔Video Search Engine Optimization
\Q\.VSEO - Marketer Driven Components - ANSWER-✔1. Keyword relevance
QUESTIONS WITH 100% CORRECT
ANSWERS
\Q\.YouTube is the ____ most visited site on the internet - ANSWER-✔2nd
\Q\._____ of all adults use YouTube - ANSWER-✔74% or roughly 3/4
\Q\.____% of B2B decision makers use YouTube to research purchase - ANSWER-✔51%
\Q\.___% of all videos published are _______ long - ANSWER-✔56%; less than 2 minutes
\Q\.4 most common video types - ANSWER-✔1. Explainers
2. Product Demos
3. How-To
4. Testimonials
\Q\.___% of Facebook videos are watched without ___________ - ANSWER-✔85%; Sound
\Q\.____ million users visit FB video platform every day - ANSWER-✔75
\Q\.___% of IG users watch buy a product from a video ad - ANSWER-✔72
\Q\.___% view rate from LinkedIn video campaigns - ANSWER-✔82
,\Q\.A view is considered a view on FB when _____________________ - ANSWER-✔it runs for at
least 3 seconds
\Q\.When a marketer includes a video in an email, CTR increases _____% - ANSWER-✔200-300
\Q\.Generally, including videos have a roughly ____% increase on CVR - ANSWER-✔100
\Q\.___% of all consumer web traffic will be videos - ANSWER-✔80
\Q\.___% of consumers indicate that they're willing to share videos with their friends and peers
- ANSWER-✔83
\Q\.___% of the US internet audience watches online videos - ANSWER-✔85
\Q\.Business Goal for Using Online Video - ANSWER-✔Communication - powerful medium,
building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
\Q\.___% of consumers would prefer watching a video to solve product related problems as
opposed to dealing with a person - ANSWER-✔68
\Q\.___% of millennials find video helpful for comparison shopping - ANSWER-✔74
, \Q\.___% of consumers state that video increases the chance they'll purchase a product via
mobile - ANSWER-✔40
\Q\.Video Content Tips - ANSWER-✔1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
\Q\.Onsite Video - ANSWER-✔Use of video on company's website instead of YouTube, Social
Media
\Q\.Why Onsite Video? - ANSWER-✔Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
\Q\.Best Practices for Onsite Video - ANSWER-✔Providing Control - Stop, Pause, Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
\Q\.VSEO - ANSWER-✔Video Search Engine Optimization
\Q\.VSEO - Marketer Driven Components - ANSWER-✔1. Keyword relevance
