WGU D099 SALES MANAGEMENT
EXAMINATION TEST FULL SOLUTION 2026
GUARANTEED TO PASS.
⫸ value creation. Ans: the performance of actions that increase the
worth of goods, services, or even a business
⫸ sales process. Ans: incorporates actually selling the company's
products or service to its customers
⫸ personal selling. Ans: a type of selling that uses person-to-person
interaction to sell products and services
⫸ customer loyalty. Ans: having a positive attitude toward a product
or brand, which includes supportive behavior from the customer
⫸ brand trust. Ans: the willingness of the average consumer to rely
on the ability of the brand to perform its stated function
⫸ conversion rates. Ans: the percentage of prospective customers
who take a specific action you want
⫸ sales forecast. Ans: the process of estimating future sales
,⫸ operational budget. Ans: a plan for expenditures required to
maintain the functioning of a business venture or public organization
⫸ product-market fit. Ans: degree to which a product satisfies a
strong market demand
⫸ corporate structure. Ans: an organization's different departments
or business units within a company to achieve its overall mission and
goals
⫸ functional structure. Ans: an organization structure that groups
employees according to a specialized or similar set of roles or tasks
⫸ modular structure. Ans: divides the business into small, tightly
knit SBUs, which focus on specific elements of the organizational
process
⫸ strategic business unit. Ans: a profit center that focuses on product
offering and market segment
⫸ competitive advantage. Ans: a condition or circumstance that puts
a company in a favorable or superior business position
⫸ sustainable competitive advantage. Ans: company assets,
attributes, or abilities that are difficult to duplicate or exceed and
provide a superior or favorable long-term position over competitors
,⫸ customer relationship management (CRM). Ans: processes
implemented by a company to handle its contact with customers with
the goal of creating a unified customer experience to maximize
retention
⫸ business intelligence (BI). Ans: the use of data in an enterprise to
facilitate decision-making. It encompasses understanding the actual
operation of the company, as well as the anticipation of future events,
with the aim of providing knowledge to support business decisions
⫸ big data analytics. Ans: large, complex data sets that require non-
traditional data processing software to predict trends and forecasts
⫸ organizational ethics. Ans: the principles and standards by which
businesses operate and it is how an organization responds to an
internal or external stimulus
⫸ marketing concept. Ans: identifying customer needs and then
producing the goods or services that will satisfy those needs while
making a profit for the organization
⫸ "right" principle. Ans: getting the right goods or services to the
right people at the right place, time, and price, using the right
promotional techniques
⫸ promotion. Ans: the attempt by marketers to inform, persuade, or
remind consumers and industrial users to engage in the exchange
process
, ⫸ promotional mix. Ans: the combination of advertising, personal
selling, sales promotion, and public relations used to promote a
product
⫸ integrated marketing communications (IMC). Ans: the careful
coordination of all promotional activities to produce a consistent,
unified message that is customer focused
⫸ customer journey. Ans: a framework that acknowledges a buyer's
progression through a research and decision process ultimately
culminating in a purchase
⫸ AIDA. Ans: attention, interest, desire, action
⫸ transactional selling. Ans: sales strategy that involves focusing on
achieving quick sales without a significant attempt to form a long-
term customer relationship
⫸ adaptive selling. Ans: using social styles to customize a sales
approach to the specific customer
⫸ social style matrix. Ans: a model that categorizes people according
to personality traits and how they interact with others
⫸ analyticals. Ans: want to know "how"
EXAMINATION TEST FULL SOLUTION 2026
GUARANTEED TO PASS.
⫸ value creation. Ans: the performance of actions that increase the
worth of goods, services, or even a business
⫸ sales process. Ans: incorporates actually selling the company's
products or service to its customers
⫸ personal selling. Ans: a type of selling that uses person-to-person
interaction to sell products and services
⫸ customer loyalty. Ans: having a positive attitude toward a product
or brand, which includes supportive behavior from the customer
⫸ brand trust. Ans: the willingness of the average consumer to rely
on the ability of the brand to perform its stated function
⫸ conversion rates. Ans: the percentage of prospective customers
who take a specific action you want
⫸ sales forecast. Ans: the process of estimating future sales
,⫸ operational budget. Ans: a plan for expenditures required to
maintain the functioning of a business venture or public organization
⫸ product-market fit. Ans: degree to which a product satisfies a
strong market demand
⫸ corporate structure. Ans: an organization's different departments
or business units within a company to achieve its overall mission and
goals
⫸ functional structure. Ans: an organization structure that groups
employees according to a specialized or similar set of roles or tasks
⫸ modular structure. Ans: divides the business into small, tightly
knit SBUs, which focus on specific elements of the organizational
process
⫸ strategic business unit. Ans: a profit center that focuses on product
offering and market segment
⫸ competitive advantage. Ans: a condition or circumstance that puts
a company in a favorable or superior business position
⫸ sustainable competitive advantage. Ans: company assets,
attributes, or abilities that are difficult to duplicate or exceed and
provide a superior or favorable long-term position over competitors
,⫸ customer relationship management (CRM). Ans: processes
implemented by a company to handle its contact with customers with
the goal of creating a unified customer experience to maximize
retention
⫸ business intelligence (BI). Ans: the use of data in an enterprise to
facilitate decision-making. It encompasses understanding the actual
operation of the company, as well as the anticipation of future events,
with the aim of providing knowledge to support business decisions
⫸ big data analytics. Ans: large, complex data sets that require non-
traditional data processing software to predict trends and forecasts
⫸ organizational ethics. Ans: the principles and standards by which
businesses operate and it is how an organization responds to an
internal or external stimulus
⫸ marketing concept. Ans: identifying customer needs and then
producing the goods or services that will satisfy those needs while
making a profit for the organization
⫸ "right" principle. Ans: getting the right goods or services to the
right people at the right place, time, and price, using the right
promotional techniques
⫸ promotion. Ans: the attempt by marketers to inform, persuade, or
remind consumers and industrial users to engage in the exchange
process
, ⫸ promotional mix. Ans: the combination of advertising, personal
selling, sales promotion, and public relations used to promote a
product
⫸ integrated marketing communications (IMC). Ans: the careful
coordination of all promotional activities to produce a consistent,
unified message that is customer focused
⫸ customer journey. Ans: a framework that acknowledges a buyer's
progression through a research and decision process ultimately
culminating in a purchase
⫸ AIDA. Ans: attention, interest, desire, action
⫸ transactional selling. Ans: sales strategy that involves focusing on
achieving quick sales without a significant attempt to form a long-
term customer relationship
⫸ adaptive selling. Ans: using social styles to customize a sales
approach to the specific customer
⫸ social style matrix. Ans: a model that categorizes people according
to personality traits and how they interact with others
⫸ analyticals. Ans: want to know "how"
