Chapter 22 - Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
Chapter 22
Evaluating the Social, Ethical, and Economic Aspects of Advertising and
Promotion
Multiple Choice Questions
1. (p. 736) The Children's Food and Beverage Advertising Initiative is:
A. a government-funded research initiative to assess the causes of obesity
B. an attempt to censor food marketers
C. a voluntary industry self-regulation program.
D. an effort by the Center for Science in the Public Interest to invest in food company
advertising
E. all of the above
See opening vignette.
2. (p. 736) Food industry leaders do not think they should take the blame for obesity among
today's children, arguing for:
A. physical activity
B. dietary balance and moderation
C. more persona responsibility
D. nutritional education
E. all of the above
See opening vignette.
3. (p. 737) Proponents of advertising argue that:
A. advertising provides consumers with information about products and services
B. advertising encourages consumers to improve their standards of living, which leads to
economic growth
C. advertising is the lifeblood of business
D. free market systems are based on competition, which revolves around the information
provided by advertising
E. advertising is all of the above
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,Chapter 22 - Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
22-2
,Chapter 22 - Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
4. (p. 737) Proponents of advertising contend advertising:
A. produces jobs
B. enables new firms to enter the market
C. delivers information to consumers
D. encourages consumers to improve their standards of living
E. does all of the above
5. (p. 737) Critics of advertising contend:
A. the amount of advertising directed at consumers is excessive
B. advertising exploits consumers
C. advertising has a negative impact on the economic system
D. advertising makes consumers want products they don't really need
E. all of the above are true
6. (p. 737) Advertising is the target of controversy and criticism because of:
A. its high visibility and pervasiveness
B. the ways it influences society
C. the amount of money invested in it
D. the methods and techniques used by advertisers
E. all of the above
7. (p. 738) _____ are moral principles and values that govern the actions and decisions of an
individual or group.
A. Regulations
B. Guidelines
C. Ethics
D. Concerns
E. Social criticisms
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, Chapter 22 - Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
8. (p. 738) To get its new low-carbohydrate bread sampled, its manufacturer set up taste testing
booths where it gave consumers a slice of bread spread with peanut butter, which is high in
carbohydrates. In reported interviews, the participants agreed the bread and peanut butter
tasted great. Although this method of sampling is acceptable from a(n) _____ perspective,
many people might consider it to be wrong from a(n) _____ perspective because (1) people
who sampled the bread did not consume fewer carbohydrates and (2) the peanut butter
masked the taste of the bread.
A. legal; ethical
B. ethical; legal
C. legal; economic
D. economic; legal
E. ethical; economic
9. (p. 739) Which of the following is NOT a social criticism of advertising?
A. Advertising is offensive and distasteful.
B. Advertising exploits children.
C. Advertising perpetuates stereotypes.
D. Advertising is untruthful and deceptive.
E. Advertising increases product costs and reduces competition.
10. (p. 739) Which of the following expresses a valid conclusion about the truthfulness of
advertising?
A. It is difficult to determine what constitutes untruthful or misleading advertising since
deception can occur in subtle ways.
B. One of the major complaints about advertising is that many ads are misleading.
C. Most advertisers do not intentionally mislead or deceive consumers, but some will test the
limits of various rules and regulations to gain a competitive advantage.
D. National advertisers are not likely to risk consumer trust and confidence by intentionally
deceiving them.
E. All of the above statements express a valid conclusion about the truthfulness of
advertising.
22-4
Chapter 22
Evaluating the Social, Ethical, and Economic Aspects of Advertising and
Promotion
Multiple Choice Questions
1. (p. 736) The Children's Food and Beverage Advertising Initiative is:
A. a government-funded research initiative to assess the causes of obesity
B. an attempt to censor food marketers
C. a voluntary industry self-regulation program.
D. an effort by the Center for Science in the Public Interest to invest in food company
advertising
E. all of the above
See opening vignette.
2. (p. 736) Food industry leaders do not think they should take the blame for obesity among
today's children, arguing for:
A. physical activity
B. dietary balance and moderation
C. more persona responsibility
D. nutritional education
E. all of the above
See opening vignette.
3. (p. 737) Proponents of advertising argue that:
A. advertising provides consumers with information about products and services
B. advertising encourages consumers to improve their standards of living, which leads to
economic growth
C. advertising is the lifeblood of business
D. free market systems are based on competition, which revolves around the information
provided by advertising
E. advertising is all of the above
22-1
,Chapter 22 - Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
22-2
,Chapter 22 - Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
4. (p. 737) Proponents of advertising contend advertising:
A. produces jobs
B. enables new firms to enter the market
C. delivers information to consumers
D. encourages consumers to improve their standards of living
E. does all of the above
5. (p. 737) Critics of advertising contend:
A. the amount of advertising directed at consumers is excessive
B. advertising exploits consumers
C. advertising has a negative impact on the economic system
D. advertising makes consumers want products they don't really need
E. all of the above are true
6. (p. 737) Advertising is the target of controversy and criticism because of:
A. its high visibility and pervasiveness
B. the ways it influences society
C. the amount of money invested in it
D. the methods and techniques used by advertisers
E. all of the above
7. (p. 738) _____ are moral principles and values that govern the actions and decisions of an
individual or group.
A. Regulations
B. Guidelines
C. Ethics
D. Concerns
E. Social criticisms
22-3
, Chapter 22 - Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
8. (p. 738) To get its new low-carbohydrate bread sampled, its manufacturer set up taste testing
booths where it gave consumers a slice of bread spread with peanut butter, which is high in
carbohydrates. In reported interviews, the participants agreed the bread and peanut butter
tasted great. Although this method of sampling is acceptable from a(n) _____ perspective,
many people might consider it to be wrong from a(n) _____ perspective because (1) people
who sampled the bread did not consume fewer carbohydrates and (2) the peanut butter
masked the taste of the bread.
A. legal; ethical
B. ethical; legal
C. legal; economic
D. economic; legal
E. ethical; economic
9. (p. 739) Which of the following is NOT a social criticism of advertising?
A. Advertising is offensive and distasteful.
B. Advertising exploits children.
C. Advertising perpetuates stereotypes.
D. Advertising is untruthful and deceptive.
E. Advertising increases product costs and reduces competition.
10. (p. 739) Which of the following expresses a valid conclusion about the truthfulness of
advertising?
A. It is difficult to determine what constitutes untruthful or misleading advertising since
deception can occur in subtle ways.
B. One of the major complaints about advertising is that many ads are misleading.
C. Most advertisers do not intentionally mislead or deceive consumers, but some will test the
limits of various rules and regulations to gain a competitive advantage.
D. National advertisers are not likely to risk consumer trust and confidence by intentionally
deceiving them.
E. All of the above statements express a valid conclusion about the truthfulness of
advertising.
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