Answers
1. encoding correct answer: changing info so it can be held in the brain
2. three ways of encoding correct answer: visual, acoustic, semantic
3. visual encoding correct answer: storing info based on its looks
4. acoustic encoding correct answer: storing info based on its sound
5. semantic encoding correct answer: storing info based on its meaning
6. storage correct answer: keeping info in the brain for a period of time
7. types of storage correct answer: short term, long term
8. short-term storage - holding a limited amount of info for approx 18
30 secs:
9. long-term storage - holding info for up to a lifetime:
10. retrieval correct answer: locating information and using it
11. three types of retrieval correct answer: recognition, cued recall, free recall
12. recognition retrieval correct answer: retrieving info while having options to choos
from e.g multiple choice
13. cued recall correct answer: retrieving info whilst being given a cue e.g it begins with th
letter a
14. free recall correct answer: retrieving info without options or cues
15. Baddeley's study of encoding - A correct answer: A - to see how info is coded
in the STM and LTM
16. M correct answer: he gave ditterent lists of groups of words to 4 ditterent groups -
acoustically similar, acoustically ditterent, sematically similar, semantically ditterent. participants were
shown the original words and were asked to place them in order
17. R correct answer: when they had to recall immediately, they tended to perform worse
with acoustically similar words. after 20 mins, they tended to perform worse with semantically
similar words
18. C correct answer: this suggests that info is encoded acoustically in STM and sematically in
LTM
19. AO3 - 1 correct answer: we can not guarantee that other people will act the same. it was
only done on students so we can not generalise the findings, this is a disadvantage because we cant
apply the findings to real life
20. AO3 - 2 correct answer: it took place in a lab setting so it's unnatural for participants. this
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