Oxford Cambridge and RSA
Friday 9 May 2025 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
* 1 8 5 8 9 8 2 0 3 8 *
• a calculator
* J 2 0 4 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. You can use extra paper if
you need to, but you must clearly show your candidate number, the centre number and
the question numbers.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2025 [603/0295/1] OCR is an exempt Charity
DC (PQ/FC) 350834/2 Turn over
, 2
Section A
1 Which option contains two secondary sources of market research?
A Focus groups and websites
B Internal data and newspapers
C Magazines and questionnaires
D Place and product
Your answer [1]
2 A young entrepreneur has decided to start up their own café.
The quality of communication will be important for this business because:
A all communications will be internal
B all of its employees will be new
C it will need to operate without risk
D it will use digital distribution channels
Your answer [1]
3 Two bakeries have different objectives.
What is a likely reason for this?
A Both bakeries use market segmentation
B It is illegal for food producers to set identical objectives
C One bakery makes bread and the other makes cakes
D The same entrepreneur owns both bakeries
Your answer [1]
© OCR 2025
, 3
4 An inventor is trying to develop a robot that can remove clothes from a washing machine and iron
them. The inventor continues to try out new designs despite frequent setbacks.
Which entrepreneurial characteristic is the inventor showing?
A Delegation
B Determination
C Leadership
D Risk avoidance
Your answer [1]
5 What is not a likely advantage of improving the human resources function in a business?
A Better training opportunities
B Greater use of trialling
C Higher levels of employee motivation
D More staff development
Your answer [1]
6 A small garage sells low-priced second-hand cars.
Which market segment is the garage most likely to target?
A Cycling enthusiasts
B High earners with luxurious lifestyles
C Local residents with low incomes
D Teenagers from across the country
Your answer [1]
© OCR 2025 Turn over
Friday 9 May 2025 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
* 1 8 5 8 9 8 2 0 3 8 *
• a calculator
* J 2 0 4 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. You can use extra paper if
you need to, but you must clearly show your candidate number, the centre number and
the question numbers.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2025 [603/0295/1] OCR is an exempt Charity
DC (PQ/FC) 350834/2 Turn over
, 2
Section A
1 Which option contains two secondary sources of market research?
A Focus groups and websites
B Internal data and newspapers
C Magazines and questionnaires
D Place and product
Your answer [1]
2 A young entrepreneur has decided to start up their own café.
The quality of communication will be important for this business because:
A all communications will be internal
B all of its employees will be new
C it will need to operate without risk
D it will use digital distribution channels
Your answer [1]
3 Two bakeries have different objectives.
What is a likely reason for this?
A Both bakeries use market segmentation
B It is illegal for food producers to set identical objectives
C One bakery makes bread and the other makes cakes
D The same entrepreneur owns both bakeries
Your answer [1]
© OCR 2025
, 3
4 An inventor is trying to develop a robot that can remove clothes from a washing machine and iron
them. The inventor continues to try out new designs despite frequent setbacks.
Which entrepreneurial characteristic is the inventor showing?
A Delegation
B Determination
C Leadership
D Risk avoidance
Your answer [1]
5 What is not a likely advantage of improving the human resources function in a business?
A Better training opportunities
B Greater use of trialling
C Higher levels of employee motivation
D More staff development
Your answer [1]
6 A small garage sells low-priced second-hand cars.
Which market segment is the garage most likely to target?
A Cycling enthusiasts
B High earners with luxurious lifestyles
C Local residents with low incomes
D Teenagers from across the country
Your answer [1]
© OCR 2025 Turn over
