HFT 3811 Exam 3 questions well
answered graded A+ passed
Building a brand means - correct answer ✔✔Making it stand out from the competition so that
consumers recognize it and buy it
For public relations to be successful beverage producers should always hire a PR agency as PR
cannot be conducted in house. t or f? - correct answer ✔✔False
Who are important trendsetters and thought leaders, especially for spirit brands? - correct
answer ✔✔Bartenders
What is a brand family? - correct answer ✔✔A group of brands owned by a single company
What is an umbrella brand? - correct answer ✔✔The use of two single brand name for the sale
of two or more related products
What is brand architecture? - correct answer ✔✔The structure of brands within an
organizational entity
A successful brand strategy creates what situation - correct answer ✔✔Buyers pull the brand
through the market
PR campaigns are about - correct answer ✔✔People product and place
Building a brand requires careful decisions about - correct answer ✔✔Product pricing, product
positioning, brand personality, production levels, distribution strategies
, Who do PR consultants manage? - correct answer ✔✔The client, the media
When thinking about digital marketing, this type of activity should be avoided - correct answer
✔✔Sweepstakes
If a company has a good online strategy, you should use that same strategy for every brand that
you represent
t or f - correct answer ✔✔False
The Vineyard brands website is an example of a good importer website. which tools does it have
available? - correct answer ✔✔Tech sheets, brand sheets/Brand information, bottle shots,
labels, shelf talkers
One of the benefits of digital marketing is the ability to obtain free advertorials on beverage
websites, such as vinepair
t or f - correct answer ✔✔False (websites such as vinepair charge for advertorials)
Beverage companies still need to consider traditional media in addition to digital marketing
t or f - correct answer ✔✔True
Social media or digital managers have become key positions, but only in very large companies
t or f - correct answer ✔✔False
Key benefits of digital media over traditional media are - correct answer ✔✔People can reply,
you can have a conversation
For luxury brands with waitlist to buy their products, digital marketing is not really relevant
answered graded A+ passed
Building a brand means - correct answer ✔✔Making it stand out from the competition so that
consumers recognize it and buy it
For public relations to be successful beverage producers should always hire a PR agency as PR
cannot be conducted in house. t or f? - correct answer ✔✔False
Who are important trendsetters and thought leaders, especially for spirit brands? - correct
answer ✔✔Bartenders
What is a brand family? - correct answer ✔✔A group of brands owned by a single company
What is an umbrella brand? - correct answer ✔✔The use of two single brand name for the sale
of two or more related products
What is brand architecture? - correct answer ✔✔The structure of brands within an
organizational entity
A successful brand strategy creates what situation - correct answer ✔✔Buyers pull the brand
through the market
PR campaigns are about - correct answer ✔✔People product and place
Building a brand requires careful decisions about - correct answer ✔✔Product pricing, product
positioning, brand personality, production levels, distribution strategies
, Who do PR consultants manage? - correct answer ✔✔The client, the media
When thinking about digital marketing, this type of activity should be avoided - correct answer
✔✔Sweepstakes
If a company has a good online strategy, you should use that same strategy for every brand that
you represent
t or f - correct answer ✔✔False
The Vineyard brands website is an example of a good importer website. which tools does it have
available? - correct answer ✔✔Tech sheets, brand sheets/Brand information, bottle shots,
labels, shelf talkers
One of the benefits of digital marketing is the ability to obtain free advertorials on beverage
websites, such as vinepair
t or f - correct answer ✔✔False (websites such as vinepair charge for advertorials)
Beverage companies still need to consider traditional media in addition to digital marketing
t or f - correct answer ✔✔True
Social media or digital managers have become key positions, but only in very large companies
t or f - correct answer ✔✔False
Key benefits of digital media over traditional media are - correct answer ✔✔People can reply,
you can have a conversation
For luxury brands with waitlist to buy their products, digital marketing is not really relevant
