HFT 2500 Ch 8 questions with correct
answers rated A+
The degree to which effective programs can be designed for attracting and serving segments is
the ______________of the market segment. - ANS ✔✔Actionability
The increasing fragmentation of the mass market into hundreds of smaller markets is called: -
ANS ✔✔Micromarketing
A product's _________ is the way the product is defined by consumers on important attributes.
- ANS ✔✔position
T/F To an economist, a market is all the buyers and sellers who transact for a good or service. -
ANS ✔✔True
Evaluating each segment's attractiveness and selecting one or more of the market segments is
one of the major steps in the target marketing process, which is called: - ANS ✔✔Market
targeting
T/F The process of marketers choosing to position their products based on specific product
attributes can actually be dangerous. - ANS ✔✔True
T/F A "typical" male or female does not exist. - ANS ✔✔True
Which of the following is not a part of the psychographic variable?
1) Personality
2) Loyalty
answers rated A+
The degree to which effective programs can be designed for attracting and serving segments is
the ______________of the market segment. - ANS ✔✔Actionability
The increasing fragmentation of the mass market into hundreds of smaller markets is called: -
ANS ✔✔Micromarketing
A product's _________ is the way the product is defined by consumers on important attributes.
- ANS ✔✔position
T/F To an economist, a market is all the buyers and sellers who transact for a good or service. -
ANS ✔✔True
Evaluating each segment's attractiveness and selecting one or more of the market segments is
one of the major steps in the target marketing process, which is called: - ANS ✔✔Market
targeting
T/F The process of marketers choosing to position their products based on specific product
attributes can actually be dangerous. - ANS ✔✔True
T/F A "typical" male or female does not exist. - ANS ✔✔True
Which of the following is not a part of the psychographic variable?
1) Personality
2) Loyalty
