questions with verified answers
Which of the following is not one of the conditions that support branding? - ANS ✔✔The
product is perceived as the prestige pricing.
A brand name derives its value from ___________. - ANS ✔✔consumer perceptions
_________ can be leveraged through co-branding and partnership. - ANS ✔✔Brand equity
_________________ is the ideal product deletion method. - ANS ✔✔Phase-out
5 STEPS THE CUSTOMER GOES THROUGH (IN ORDER) - ANS ✔✔A.I.E.C.P
(1) awareness, (2) interest, (3) evaluation, (4) conviction, and (5) purchase
STEPS OF THE PROMOTION MIX - ANS ✔✔specific mix of advertising, personal selling, sales
promotion, and public relations.