HFT 2500 Ch. 9 questions well
answered graded A+
Anything that can be offered to a market for attention, acquisition, use, or consumption that
might satisfy a want or need is called a(n): - ANS ✔✔Product
A name, term sign, symbol, or design, or a combination of these intended to identify the goods
or services of one seller or a group of sellers is called a: - ANS ✔✔Brand
The systematic search for new product ideas is characteristic of which stage in the new product
development process? - ANS ✔✔Idea Generation
Sources for new product ideas come from all of the following except: - ANS ✔✔All of the Above:
competitors, customers, and internal sources
The first stage of the new product development process whose purpose is to reduce the
number of new product ideas is: - ANS ✔✔Screening
The stage in the new product development process in which the anticipated sales, market
share, and profit goals for the first few years are described is called: - ANS ✔✔Marketing
Strategy
The most basic level of a product is called the core product - ANS ✔✔True
Facilitating products are those services or goods that must be present for the guests to use the
core product - ANS ✔✔True
, A brand extension strategy is any effort to use a successful brand name to launch new or
modified products in a new category - ANS ✔✔True
Idea screening helps generate new product ideas further but not seek to cancel any proposals at
this stage - ANS ✔✔False
Product Components - ANS ✔✔- planned and unplanned
Planned - ANS ✔✔- Room at four seasons
- vacation package at Bali
- Mcdonald's fries
Unplanned - ANS ✔✔- product components that have unexpected negative surprises
- mistakes, hairs on plates, bedbugs
Types of Product levels - ANS ✔✔1) core products
2) facilitating products
3) supporting products
4) augmented products
Core Products - ANS ✔✔- Value company provides to customers
- Consisits of all benefits the product will provide
- what the buyer is really buying
-
example of core products - ANS ✔✔- Disney sells dreams, emphasizes the magic (not tickets)
- Moxy hotel provides a lifestyle
answered graded A+
Anything that can be offered to a market for attention, acquisition, use, or consumption that
might satisfy a want or need is called a(n): - ANS ✔✔Product
A name, term sign, symbol, or design, or a combination of these intended to identify the goods
or services of one seller or a group of sellers is called a: - ANS ✔✔Brand
The systematic search for new product ideas is characteristic of which stage in the new product
development process? - ANS ✔✔Idea Generation
Sources for new product ideas come from all of the following except: - ANS ✔✔All of the Above:
competitors, customers, and internal sources
The first stage of the new product development process whose purpose is to reduce the
number of new product ideas is: - ANS ✔✔Screening
The stage in the new product development process in which the anticipated sales, market
share, and profit goals for the first few years are described is called: - ANS ✔✔Marketing
Strategy
The most basic level of a product is called the core product - ANS ✔✔True
Facilitating products are those services or goods that must be present for the guests to use the
core product - ANS ✔✔True
, A brand extension strategy is any effort to use a successful brand name to launch new or
modified products in a new category - ANS ✔✔True
Idea screening helps generate new product ideas further but not seek to cancel any proposals at
this stage - ANS ✔✔False
Product Components - ANS ✔✔- planned and unplanned
Planned - ANS ✔✔- Room at four seasons
- vacation package at Bali
- Mcdonald's fries
Unplanned - ANS ✔✔- product components that have unexpected negative surprises
- mistakes, hairs on plates, bedbugs
Types of Product levels - ANS ✔✔1) core products
2) facilitating products
3) supporting products
4) augmented products
Core Products - ANS ✔✔- Value company provides to customers
- Consisits of all benefits the product will provide
- what the buyer is really buying
-
example of core products - ANS ✔✔- Disney sells dreams, emphasizes the magic (not tickets)
- Moxy hotel provides a lifestyle
