Braze Certification Exam Questions with Correct Answers Latest Update 2025/2026
What are the data warehouse alloys? - Answers Amazon s3
Google Cloud Storage
Microsoft azure blob
What are the Customer data alloys - Answers 1. mParticle (collects and routs data to other
martech systems)
2. Segment (collect clean and activate customer data)
What are the behavioral analytics alloys - Answers 1. Amplitude (product analytcis and business
intelligence)
2. mixpanel
What 2 types of event data can you send to alloys? - Answers 1. Message engagement events
2. customer behavior events
All events sent to amplitude (and segment) will include a external user id
_____ shall refer to a billable unit of use of the Braze Services, measured by a session start,
session end, custom event or purchase recorded, as well as any attribute set on an End User
profile - Answers Data points
What data and events come out of the box? - Answers Data and events collected by default by
the Braze Services include push tokens, device information, and campaign engagement tracking
events, such as email opens and push notification clicks, are not counted as Data Points.
What are custom attributes? - Answers Custom attributes are a collection of your users' unique
traits. Custom attributes are best for storing attributes about your users, or information about
low-value actions within your application. Including Booleans
Numbers
Strings
Arrays
Time
Objects (early access)
Arrays of objects (early access)
What does Currents allow you to do? - Answers 1. Stream Braze event data into a data
, warehouse or to one of our analytics partners for detailed analysis.
2. Stream Braze event data continuously to power business intelligence tools, machine learning
algorithms, and more.
3. Route Braze event data to a variety of other systems using Tealium, Segment or mParticle.
What are message engagement events? - Answers Events directly related to message sending
such as bounce, clicks, opens, delivery, sends, etc..
What are customer behavior events? - Answers All events related to a customers activity on an
App or Website such as Sessions, Custom Events, and Purchases tracked through the platform,
first sessions, etc..
If you switch a user's permissions from Administrator to Limited what happens? - Answers that
user no longer has access to any portion of Braze until you set those specific permissions using
the checkboxes that appear under the Edit User box.
What are the 4 naming conventions best practices? - Answers 1. Keep your naming convention
clear.
2. Maintain consistent casing and formatting of event names.
3. Avoid giving events similar names.
4. Avoid long event attribute strings which will be truncated or cut off in the Braze dashboard.
What are Tags in Braze? - Answers Braze tracks author, editor, date, and status information
about segments, campaigns, and Canvases, and gives you the ability to create tags to further
organize and sort your engagement.
Where are the three places you can use tags in Braze? - Answers You can add tags when
creating or editing a campaign, Canvas, or segment.
How can you use tags in reporting? - Answers if you want to monitor all of your push campaigns,
you could add a tag like "Push Reporting" to those campaigns, then set up an Engagement
Report to send you a report of those tagged campaigns every day.
How can you use campaign analytics? - Answers Use Campaign Analytics to get real-time
updates on high-level results of each campaign and variant within that campaign, as well as
message-level details. You can adjust the date range to understand campaign performance over
time and preview your messages to remember what you were testing.
How can you use Canvas analytics? - Answers Use Canvas Analytics to get topline statistics on
your Canvas to see how your messaging strategy is performing. Open any live Canvas to see
performance stats such as:
What are the data warehouse alloys? - Answers Amazon s3
Google Cloud Storage
Microsoft azure blob
What are the Customer data alloys - Answers 1. mParticle (collects and routs data to other
martech systems)
2. Segment (collect clean and activate customer data)
What are the behavioral analytics alloys - Answers 1. Amplitude (product analytcis and business
intelligence)
2. mixpanel
What 2 types of event data can you send to alloys? - Answers 1. Message engagement events
2. customer behavior events
All events sent to amplitude (and segment) will include a external user id
_____ shall refer to a billable unit of use of the Braze Services, measured by a session start,
session end, custom event or purchase recorded, as well as any attribute set on an End User
profile - Answers Data points
What data and events come out of the box? - Answers Data and events collected by default by
the Braze Services include push tokens, device information, and campaign engagement tracking
events, such as email opens and push notification clicks, are not counted as Data Points.
What are custom attributes? - Answers Custom attributes are a collection of your users' unique
traits. Custom attributes are best for storing attributes about your users, or information about
low-value actions within your application. Including Booleans
Numbers
Strings
Arrays
Time
Objects (early access)
Arrays of objects (early access)
What does Currents allow you to do? - Answers 1. Stream Braze event data into a data
, warehouse or to one of our analytics partners for detailed analysis.
2. Stream Braze event data continuously to power business intelligence tools, machine learning
algorithms, and more.
3. Route Braze event data to a variety of other systems using Tealium, Segment or mParticle.
What are message engagement events? - Answers Events directly related to message sending
such as bounce, clicks, opens, delivery, sends, etc..
What are customer behavior events? - Answers All events related to a customers activity on an
App or Website such as Sessions, Custom Events, and Purchases tracked through the platform,
first sessions, etc..
If you switch a user's permissions from Administrator to Limited what happens? - Answers that
user no longer has access to any portion of Braze until you set those specific permissions using
the checkboxes that appear under the Edit User box.
What are the 4 naming conventions best practices? - Answers 1. Keep your naming convention
clear.
2. Maintain consistent casing and formatting of event names.
3. Avoid giving events similar names.
4. Avoid long event attribute strings which will be truncated or cut off in the Braze dashboard.
What are Tags in Braze? - Answers Braze tracks author, editor, date, and status information
about segments, campaigns, and Canvases, and gives you the ability to create tags to further
organize and sort your engagement.
Where are the three places you can use tags in Braze? - Answers You can add tags when
creating or editing a campaign, Canvas, or segment.
How can you use tags in reporting? - Answers if you want to monitor all of your push campaigns,
you could add a tag like "Push Reporting" to those campaigns, then set up an Engagement
Report to send you a report of those tagged campaigns every day.
How can you use campaign analytics? - Answers Use Campaign Analytics to get real-time
updates on high-level results of each campaign and variant within that campaign, as well as
message-level details. You can adjust the date range to understand campaign performance over
time and preview your messages to remember what you were testing.
How can you use Canvas analytics? - Answers Use Canvas Analytics to get topline statistics on
your Canvas to see how your messaging strategy is performing. Open any live Canvas to see
performance stats such as:
