APR 241 Exam 4 with all Correct & 100% Verified
Answers |Actual Complete Exam| Already Graded A+
Formative Research ✔Correct Answer-research conducted at the beginning of the planning
process, or during the implementation of a plan
Analytics ✔Correct Answer-A field of data analysis used to describe, predict and improve how
organizations communicate with publics; commonly refers to tracking of website traffic and resulting
behavior
Summative Research ✔Correct Answer-research conducted at the end of a campaign or program
to determine the extent that objectives and goals were met
Situation Analysis ✔Correct Answer-a report analyzing the internal and external environment of an
organization and its publics as it relates to the start of a campaign or program
Problem or Opportunity Statement ✔Correct Answer-a concise written summary of the situation
that explains the main reason for a public relations program or campaign
SWOT Analysis ✔Correct Answer-description and discussion of an organization's internal strengths
and weaknesses and its external opportunities and threats
In house ✔Correct Answer-when public relations people are employed directly within an
organization rather than working for an external agency or contracted as independent consultants
Mission Statement ✔Correct Answer-a formal statement of an organization's steady, enduring
purpose
Vision Statement ✔Correct Answer-a declaration of an organization's desired end-state
Organizational Culture ✔Correct Answer-Groups of people that identify as part of an organization
such as employees and members
Internal Publics ✔Correct Answer-the unique character of an organization comprised of beliefs,
values, symbols and behaviors
External Publics ✔Correct Answer-groups of people that exist mostly outside of an organization
and have a relationship with the organization
Situational Theory of Publics ✔Correct Answer-theory that the activity of publics depends on their
levels of involvement, problem recognition and constraint recognition
Net Neutrality ✔Correct Answer-when data transmitted on the internet is treated equally by
governments and service providers in a way that does not slow down, speed up or manipulate traffic
to create a favorable business environment for some organizations or users over others
Latent Publics ✔Correct Answer-people who are affected by a problem or issue but don't realize it
, Problem Recognition ✔Correct Answer-when people detect a problem or situation in their
environment and begin to think about it
Aware Publics ✔Correct Answer-people who recognize that they are affected by a problem or issue
in their environment
Active Publics ✔Correct Answer-people who behave and communicate actively in response to a
problem or issue
Level of Involvement ✔Correct Answer-the degree to which people feel or think that a problem or
issue affects them
Demographics ✔Correct Answer-data describing objective characteristics of a population including
age, level of income or highest educational degree obtained
Psychographics ✔Correct Answer-data describing psychological characteristics of a population
including interests, attitudes and behaviors
Constraint Recognition ✔Correct Answer-when people detect a problem or situation in their
environment but perceive obstacles that limit their behavior to do anything about it
Primary Publics ✔Correct Answer-groups of people identified as most important to the success of a
public relations campaign or program
Secondary Publics ✔Correct Answer-groups of people who are important to a public relations
campaign or program because of their relationship with primary publics
Tertiary Publics ✔Correct Answer-groups of people who indirectly influence or are indirectly
affected by a public relations campaign or program
Quantitative Research ✔Correct Answer-Research that results in numerical or statistical data and
analysis
Treatment Group ✔Correct Answer-a group of subjects or people in an experiment who receive or
are exposed to a treatment
Control Group ✔Correct Answer-a group of subjects or people in an experiment who do not
receive or are not exposed to a treatment for the purpose of comparison
Content Analysis ✔Correct Answer-a systematic method for analyzing recorded information such
as audio, video or text
Qualitative Research ✔Correct Answer-Research that results in in-depth description and
understanding without relying on the use of numbers or statistics to analyze findings
Nonparticipant Observation ✔Correct Answer-research method in which the researcher avoids
interaction with the environment or those being observed
Participant Observation ✔Correct Answer-research method in which the researcher deliberately
interacts with the environment and those being observed
Answers |Actual Complete Exam| Already Graded A+
Formative Research ✔Correct Answer-research conducted at the beginning of the planning
process, or during the implementation of a plan
Analytics ✔Correct Answer-A field of data analysis used to describe, predict and improve how
organizations communicate with publics; commonly refers to tracking of website traffic and resulting
behavior
Summative Research ✔Correct Answer-research conducted at the end of a campaign or program
to determine the extent that objectives and goals were met
Situation Analysis ✔Correct Answer-a report analyzing the internal and external environment of an
organization and its publics as it relates to the start of a campaign or program
Problem or Opportunity Statement ✔Correct Answer-a concise written summary of the situation
that explains the main reason for a public relations program or campaign
SWOT Analysis ✔Correct Answer-description and discussion of an organization's internal strengths
and weaknesses and its external opportunities and threats
In house ✔Correct Answer-when public relations people are employed directly within an
organization rather than working for an external agency or contracted as independent consultants
Mission Statement ✔Correct Answer-a formal statement of an organization's steady, enduring
purpose
Vision Statement ✔Correct Answer-a declaration of an organization's desired end-state
Organizational Culture ✔Correct Answer-Groups of people that identify as part of an organization
such as employees and members
Internal Publics ✔Correct Answer-the unique character of an organization comprised of beliefs,
values, symbols and behaviors
External Publics ✔Correct Answer-groups of people that exist mostly outside of an organization
and have a relationship with the organization
Situational Theory of Publics ✔Correct Answer-theory that the activity of publics depends on their
levels of involvement, problem recognition and constraint recognition
Net Neutrality ✔Correct Answer-when data transmitted on the internet is treated equally by
governments and service providers in a way that does not slow down, speed up or manipulate traffic
to create a favorable business environment for some organizations or users over others
Latent Publics ✔Correct Answer-people who are affected by a problem or issue but don't realize it
, Problem Recognition ✔Correct Answer-when people detect a problem or situation in their
environment and begin to think about it
Aware Publics ✔Correct Answer-people who recognize that they are affected by a problem or issue
in their environment
Active Publics ✔Correct Answer-people who behave and communicate actively in response to a
problem or issue
Level of Involvement ✔Correct Answer-the degree to which people feel or think that a problem or
issue affects them
Demographics ✔Correct Answer-data describing objective characteristics of a population including
age, level of income or highest educational degree obtained
Psychographics ✔Correct Answer-data describing psychological characteristics of a population
including interests, attitudes and behaviors
Constraint Recognition ✔Correct Answer-when people detect a problem or situation in their
environment but perceive obstacles that limit their behavior to do anything about it
Primary Publics ✔Correct Answer-groups of people identified as most important to the success of a
public relations campaign or program
Secondary Publics ✔Correct Answer-groups of people who are important to a public relations
campaign or program because of their relationship with primary publics
Tertiary Publics ✔Correct Answer-groups of people who indirectly influence or are indirectly
affected by a public relations campaign or program
Quantitative Research ✔Correct Answer-Research that results in numerical or statistical data and
analysis
Treatment Group ✔Correct Answer-a group of subjects or people in an experiment who receive or
are exposed to a treatment
Control Group ✔Correct Answer-a group of subjects or people in an experiment who do not
receive or are not exposed to a treatment for the purpose of comparison
Content Analysis ✔Correct Answer-a systematic method for analyzing recorded information such
as audio, video or text
Qualitative Research ✔Correct Answer-Research that results in in-depth description and
understanding without relying on the use of numbers or statistics to analyze findings
Nonparticipant Observation ✔Correct Answer-research method in which the researcher avoids
interaction with the environment or those being observed
Participant Observation ✔Correct Answer-research method in which the researcher deliberately
interacts with the environment and those being observed
