Marketo Certified Expert Certification:Questions and Answers
17. Which of the following describe a Static List?
A) The lead database
B) A dynamically generated list based on rules (filers and triggers)
C) A container for a set of leads
D) The membership of a Program - ansC
A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the
content. The content marketing manager recently completed a new white paper and has added the new
content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues
and no additional people will be added to the program?
A. 110
B. 890
C. 1000
D. 1110 - ansC
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
A. Lead Status
B. A flag in Admin
C. Email Permission
D. Lead Owner Comments - ansA
A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the
CRM contains product codes, but the marketer wants to display the full product names on the form.
What should the marketer do?
,A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist items - ansC
A marketer has created the following Smart List.
Filter = Visited Webpage
Webpage is "blog.marketo.com"
Which leads will the Smart List include?
A) Only leads that opted into web tracking
B) All anonymous leads that visited blog.marketo.com
C) Both known and anonymous leads that visited blog.marketo.com
D) All known leads that visited blog.marketo.com - ansD
A marketer needs to pull a list of leads whose lead status changed to MQL in the last 30 days. Which of the
following features would he/she need to use?
A) Add choice
B) Advanced filters
C) Cached list
D) Add constraint - ansD
A marketer only wants to ask US leads for their state on a form, which functionality should he/she use?
A) Hidden field
B) Conditional formatting
,C) Field tests
D) Visibility rules - ansD
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a
program performance report to find the cost per success for the program.
What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate based on that.
D. The report will identify the first program status as a success and calculate based on that. - ansB
A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which
functionality is used for Marketo embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills - ansC
A marketer wants to manually upload a list of leads in Marketo. What list format should they use?
A) XLS (Excel Spreadsheet)
B) CSV (Comma Separated Values)
C) DOC (Word Document)
D) PPT (Powerpoint Presentation) - ansB
A marketer wants to personalize a landing page, which of the following shoul he/she use?
, A) Filters
B) The Social Buttons
C) A link to the homepage
D) Tokens - ansD
A marketer wants to use tokens to add more personalized text to a Landing Page. How can the marketer do
this?
A) From the Insert Elements menu
B) By selecting New Token in the Property Sheet
C) From the Page Elements menu
D) By going to Landing Page Actions > Tokens - ansA
A marketer wants to wait one day to send an auto-response email to a lead that filled out a form. However, the
email should only be sent on a business day. Which feature should the marketer use to ensure the email is not
sent on a weekend?
A) Program Schedule View
B) Date Filters
C) Advanced Wait Properties
D) Marketing Calendar - ansC
A marketer would like to know which records have opted out of receiving emails. Which system smart list
would give them the information?
A) Marketing Suspended
B) Unsubscribed Leads
C) Blacklists
D) No Acquisition Program - ansB
A marketer would like to send an email alert in a trigger campaign. Which of the following cannot be sent as an
alert email?
17. Which of the following describe a Static List?
A) The lead database
B) A dynamically generated list based on rules (filers and triggers)
C) A container for a set of leads
D) The membership of a Program - ansC
A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the
content. The content marketing manager recently completed a new white paper and has added the new
content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues
and no additional people will be added to the program?
A. 110
B. 890
C. 1000
D. 1110 - ansC
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
A. Lead Status
B. A flag in Admin
C. Email Permission
D. Lead Owner Comments - ansA
A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the
CRM contains product codes, but the marketer wants to display the full product names on the form.
What should the marketer do?
,A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist items - ansC
A marketer has created the following Smart List.
Filter = Visited Webpage
Webpage is "blog.marketo.com"
Which leads will the Smart List include?
A) Only leads that opted into web tracking
B) All anonymous leads that visited blog.marketo.com
C) Both known and anonymous leads that visited blog.marketo.com
D) All known leads that visited blog.marketo.com - ansD
A marketer needs to pull a list of leads whose lead status changed to MQL in the last 30 days. Which of the
following features would he/she need to use?
A) Add choice
B) Advanced filters
C) Cached list
D) Add constraint - ansD
A marketer only wants to ask US leads for their state on a form, which functionality should he/she use?
A) Hidden field
B) Conditional formatting
,C) Field tests
D) Visibility rules - ansD
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a
program performance report to find the cost per success for the program.
What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate based on that.
D. The report will identify the first program status as a success and calculate based on that. - ansB
A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which
functionality is used for Marketo embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills - ansC
A marketer wants to manually upload a list of leads in Marketo. What list format should they use?
A) XLS (Excel Spreadsheet)
B) CSV (Comma Separated Values)
C) DOC (Word Document)
D) PPT (Powerpoint Presentation) - ansB
A marketer wants to personalize a landing page, which of the following shoul he/she use?
, A) Filters
B) The Social Buttons
C) A link to the homepage
D) Tokens - ansD
A marketer wants to use tokens to add more personalized text to a Landing Page. How can the marketer do
this?
A) From the Insert Elements menu
B) By selecting New Token in the Property Sheet
C) From the Page Elements menu
D) By going to Landing Page Actions > Tokens - ansA
A marketer wants to wait one day to send an auto-response email to a lead that filled out a form. However, the
email should only be sent on a business day. Which feature should the marketer use to ensure the email is not
sent on a weekend?
A) Program Schedule View
B) Date Filters
C) Advanced Wait Properties
D) Marketing Calendar - ansC
A marketer would like to know which records have opted out of receiving emails. Which system smart list
would give them the information?
A) Marketing Suspended
B) Unsubscribed Leads
C) Blacklists
D) No Acquisition Program - ansB
A marketer would like to send an email alert in a trigger campaign. Which of the following cannot be sent as an
alert email?
