MKTG 409 Exam 2 Troy 2025/2026 Exam
Questions with 100% Correct Answers |
Latest Update
Buying Behavior - 🧠 ANSWER ✔✔the decision processes and actions of
people involved in buying and using products
consumer buying behavior - 🧠 ANSWER ✔✔the decision processes and
purchasing activities of people who purchase products for personal or
household use and not for business purposes
consumer buying decision process - 🧠 ANSWER ✔✔a five-stage purchase
decision process that includes problem recognition, information search,
evaluation of alternatives, purchase and postpurchase evaluation
,internal search - 🧠 ANSWER ✔✔An information search in which buyers
search their memories for information about products that might solve their
problem
external search - 🧠 ANSWER ✔✔An information search in which buyers
seek information from sources other than their memories
consideration set - 🧠 ANSWER ✔✔A group of brands within a product
category that a buyer views as alternatives for possible purchase
evaluative criteria - 🧠 ANSWER ✔✔Objective and subjective product
characteristics that are important to a buyer
cognitive dissonance - 🧠 ANSWER ✔✔A buyer's doubts shortly after a
purchase about whether the decision was the right one
routinized response behavior - 🧠 ANSWER ✔✔A consumer decision-
making process used when buying frequently purchased, low-cost items
that require very little search-and-decision effort
limited decision making - 🧠 ANSWER ✔✔A consumer decision-making
process used when purchasing products occasionally or needing
information about an unfamiliar brand in a familiar product category
, extended decision making - 🧠 ANSWER ✔✔A consumer decision-making
process employed when purchasing unfamiliar, expensive, or infrequently
bought products
impulse buying - 🧠 ANSWER ✔✔An unplanned buying behavior involving
no conscious planning, resulting from a powerful urge to buy something
immediately
level of involvement - 🧠 ANSWER ✔✔An individual's degree of interest in a
product and the importance of the product for that person
situational influences - 🧠 ANSWER ✔✔Influences that result from
circumstances, time, and location that affect the consumer buying decision
process
psychological influences - 🧠 ANSWER ✔✔Factors that in part determine
people's general behavior, thus influencing their behavior as consumers
perception - 🧠 ANSWER ✔✔The process of selecting, organizing, and
interpreting information inputs to produce meaning
information inputs - 🧠 ANSWER ✔✔Sensations received through sight,
taste, hearing, smell, and touch
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
Questions with 100% Correct Answers |
Latest Update
Buying Behavior - 🧠 ANSWER ✔✔the decision processes and actions of
people involved in buying and using products
consumer buying behavior - 🧠 ANSWER ✔✔the decision processes and
purchasing activities of people who purchase products for personal or
household use and not for business purposes
consumer buying decision process - 🧠 ANSWER ✔✔a five-stage purchase
decision process that includes problem recognition, information search,
evaluation of alternatives, purchase and postpurchase evaluation
,internal search - 🧠 ANSWER ✔✔An information search in which buyers
search their memories for information about products that might solve their
problem
external search - 🧠 ANSWER ✔✔An information search in which buyers
seek information from sources other than their memories
consideration set - 🧠 ANSWER ✔✔A group of brands within a product
category that a buyer views as alternatives for possible purchase
evaluative criteria - 🧠 ANSWER ✔✔Objective and subjective product
characteristics that are important to a buyer
cognitive dissonance - 🧠 ANSWER ✔✔A buyer's doubts shortly after a
purchase about whether the decision was the right one
routinized response behavior - 🧠 ANSWER ✔✔A consumer decision-
making process used when buying frequently purchased, low-cost items
that require very little search-and-decision effort
limited decision making - 🧠 ANSWER ✔✔A consumer decision-making
process used when purchasing products occasionally or needing
information about an unfamiliar brand in a familiar product category
, extended decision making - 🧠 ANSWER ✔✔A consumer decision-making
process employed when purchasing unfamiliar, expensive, or infrequently
bought products
impulse buying - 🧠 ANSWER ✔✔An unplanned buying behavior involving
no conscious planning, resulting from a powerful urge to buy something
immediately
level of involvement - 🧠 ANSWER ✔✔An individual's degree of interest in a
product and the importance of the product for that person
situational influences - 🧠 ANSWER ✔✔Influences that result from
circumstances, time, and location that affect the consumer buying decision
process
psychological influences - 🧠 ANSWER ✔✔Factors that in part determine
people's general behavior, thus influencing their behavior as consumers
perception - 🧠 ANSWER ✔✔The process of selecting, organizing, and
interpreting information inputs to produce meaning
information inputs - 🧠 ANSWER ✔✔Sensations received through sight,
taste, hearing, smell, and touch
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
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